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Home Featured

Maruti Suzuki releases Road Safety Index for 8 Indian cities in collaboration with Times NOW

by MN4U Bureau
March 21, 2017
in Featured, Marketing
Reading Time: 2 mins read
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Maruti Suzuki releases Road Safety Index

Maruti Suzuki releases Road Safety Index for 8 Indian cities

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  • Comprehensive pan-India report introduced for first time in country
  • Cities evaluated on parameters like motor laws and traffic control, pedestrian safety, emergency services

New Delhi: Maruti Suzuki in collaboration with Times NOW released the Road Safety Index, a weighted average of scores on important parameters relating to road safety.

The index, compiled on the basis of citizen views and ground-level surveys, rates eight Indian cities on road safety. The cities covered include Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune.

The report is a part of India Road Safety Mission (IRSM), a nation-wide initiative by Maruti Suzuki in partnership with Times NOW. The objective of the report is to lay down parameters which can become guidelines for Government institutions, NGOs and Corporates to improve road safety in the cities covered in the study.


The administrative bodies of the winning cities in each category were felicitated by Shri Nitin Gadkari, Hon’ble Minister of Road Transport, Highways and Shipping at the IRSM conclave held in New Delhi on 20th March,2017

Speaking on the occasion, Mr R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki, said, “Road Safety is increasingly becoming a matter of national importance. As a leader in automobile industry Maruti Suzuki has been working on inculcating safe driving habits among people through our various driving training initiatives. This initiative of city-wise Road Safety Index further strengthens our mission for safer roads. We are optimistic that the index will serve as a reference point for the stakeholders to identify and work in a systematic manner to improve road safety scenario in their respective cities.”

As a successful media company Times NOW is responsible in both, their actions and communications so as to ensure the country is progressing in the right direction. For the first time, Times NOW, in partnership with Maruti Suzuki, is introducing a comprehensive Road Safety City Index to ascertain how happy the roads are in each city. The India Road Safety Mission encourages people to adopt safe practices and empowers them to go out and make the difference themselves, as opposed to blaming the infrastructure, administration and other drivers. This will be a landmark effort which will showcase how the cities fare when it comes to road safety and put a spotlight on the specific concerns each city must address.

Tags: India Road Safety Mission (IRSM)Maruti SuzukiR S KalsiRoad Safety City IndexShri Nitin GadkariTimes NOW

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