Friday, June 20, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Jasudben ML School Introduces Teaching via Tales in its curriculum; ties up with storyteller ‘Amar Chitra Katha’

by MN4U Bureau
April 27, 2021
in Featured, Print
Reading Time: 3 mins read
A A
Jasudben ML School Introduces Teaching via Tales in its curriculum; ties up with India's favorite storyteller 'Amar Chitra Katha'
Share Share ShareShare

Mumbai: In an exemplary endeavor to make teaching fun and effective, reputed Khar (Mumbai) School Jasudben ML School (JML), introduces a first-of-its-kind, in-curriculum, storytelling-based value enrichment program for Grades 1 to 4. It is a unique, year-long program that builds values like kindness, respect & honesty in students using Indian stories. For this, the school has engaged ‘Amar Chitra Katha’ (ACK) – the country’s favorite storyteller, and is set to unleash the magic of stories into the classroom.

Damayanti Bhattacharya
Damayanti Bhattacharya

Explaining the reasons for taking on this innovative teaching modus operandi, Damayanti Bhattacharya, Principal, JML School says, “We adults underestimate the power of stories and their impact on young minds. The message or moral of an interesting story creates a far greater impression on kids than the usual preaching ever does. Storytelling is a beautiful tool that simultaneously engages various parts of the mind like the cognitive, the creative, and the emotional. It allows children to explore their cultural roots, experience diverse thoughts and enables to empathize with unfamiliar people, places, or situations. So we are definitely looking forward to introducing this program with the support of one of the country’s finest storytelling institutions – ACK.”

The School will have a dedicated storytelling expert to train teachers and facilitators on how to integrate the storytelling scheme into the education system for primary classes. Shachii Manik – Co-ordinator President’s Office, JML school says, “Introducing this concept is going to be an engaging and fruitful endeavor. I am sure that it will pique students’ interest and will prove to be a highly effective teaching tool. To ensure impactful delivery of this new programme, we are in the process of providing adequate training for our teachers who will conduct the sessions at the school.”

Amar Chitra Katha, the legendary publisher that has been spreading magic amongst children with its meaningful tales for over half a century has been roped in to build content and training modules to assist JML to conduct value-based storytelling and activity sessions to be incorporated as part of JML’s classes. These sessions are theme-based and split into 4 modules with a bonus showcase session in every term. Every module will entail a story from the ACK library, a short quiz based on the story, a discussion based on the main value of the story, a small art & craft/game/theatre activity centered around the story or its value and dramatization of one story to showcase at the end of the term. The school will conduct story-based sessions for higher grades too. There is also a plan in place to have the famous ACK Quiz conducted for the school during the upcoming Founders’ Week.

Preeti Vyas

Preeti Vyas, CEO & President, ACK says, “Amar Chitra Katha has been telling stories for over 53 years and has always been a ‘route to your roots’. We are delighted and honored to collaborate with Jasudben M.L. School on this unique program for young learners. Storytelling has always been one of the most enriching forms of creating impact in the minds of readers and listeners alike. As India’s favorite storytellers, our vision at Amar Chitra Katha has always been to inspire children through our vibrant stories about India’s glorious past, culture, and values. The objective of this programme is to use stories as a medium to create an honest, respectful, and kind next generation for India and the world. Storytelling programs in schools are part of our vision at ACK and we hope to reach many more students with these programs.”

JML School has always believed in inculcating in young learners a blend of traditional values and contemporary thought. The School has often adopted various creative yet effective ways to impart education to its students. The faculty of the institution collectively believes that storytelling is extremely valuable as it offers insights into different traditions and values helping children understand how wisdom is universal. Storytelling promotes a feeling of well-being and relaxation facilitating an engaging learning environment while also enhancing listening skills. Further, its benefits include improved verbal proficiency, communication, creativity, and imagination. Most importantly the concept builds a cooperative and collaborative environment in the classroom allowing students to also develop their social skills.

Tags: Amar Chitra KathaDamayanti Bhattacharya JML SchoolJasudben ML SchoolJML SchoolPreeti Vyas ACK

RECENT POSTS

Print Advertising sees 3% Growth in Jan-Sep 2024, Education and Auto Sectors lead the way: TAM AdEx
Advertising

Print Advertising sees 3% Growth in Jan-Sep 2024, Education and Auto Sectors lead the way: TAM AdEx

January 9, 2025
0

Mumbai: Despite the growing dominance of digital platforms, print media has witnessed a 3% increase in ad space during January...

Read more
Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

Read more
Rahul Karwa appointed Account Planning Lead for Ideacafe Roots
Advertising

Rahul Karwa appointed Account Planning Lead for Ideacafe Roots

December 10, 2024
0

Mumbai: Ideacafe.agency has appointed Rahul Karwa as the new Account Planning Lead for its Rurban experiential division, Ideacafe Roots. The...

Read more
Omnicom in talks to acquire IPG: A $14 billion move to create the world’s largest ad firm
Advertising

Omnicom in talks to acquire IPG: A $14 billion move to create the world’s largest ad firm

December 9, 2024
0

Omnicom is reportedly in advanced discussions to acquire the Interpublic Group (IPG) in a landmark all-stock merger that could value...

Read more
Havas Play reveals Ganga Kinare 2.0 with Hero MotoCorp as Title Sponsor
Advertising

Havas Play reveals Ganga Kinare 2.0 with Hero MotoCorp as Title Sponsor

December 7, 2024
0

Gurugram: Havas Play, the network of Havas dedicated to creating content and experiences at the intersection of music, sports, gaming,...

Read more
OMG’s Sport and Entertainment Agency Fuse enters India, led by Jigar Rambhia
Advertising

OMG’s Sport and Entertainment Agency Fuse enters India, led by Jigar Rambhia

December 5, 2024
0

Mumbai: Sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced the opening of its new...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.