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Home Industry Brief

India’s First Global Multicast News Hub Live Times Scores Big – with 21 Minutes of Average Time Spent (ATS) as Reported by BARC

by MN4U Bureau
January 10, 2025
in Industry Brief
Reading Time: 2 mins read
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India’s First Global Multicast News Hub Live Times Scores Big – with 21 Minutes of Average Time Spent (ATS) as Reported by BARC
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In an era where the search for credible, engaging news often feels overwhelming, Live Times stands out as a beacon of truth and relevance. As India’s first global multicast news hub, Live Times is redefining how millions stay informed, offering a fresh, real-time perspective on stories that impact your world.

The latest BARC report reveals the undeniable connection viewers have with Live Times. Across India and Hindi-speaking markets, the channel has achieved an impressive Average Time Spent (ATS) of ~10 minutes among the 15+ demographic in the last four weeks. In key urban hubs, the numbers speak even louder—Mumbai viewers spent a remarkable 21 minutes, while Delhi recorded an ATS of over 8 minutes in week 51. These numbers aren’t just statistics; they’re a reflection of the trust and engagement Live Times has earned from its viewers merely in few weeks’ time.

The success of Live Times is rooted in its unique value proposition—delivering real-time, authentic and accurate news and information that connects deeply with audiences across demographics. As India’s first global multicast news hub, Live Times is not only transforming how news is consumed but also elevating the standards of media excellence in India. With a steadfast commitment to uncovering the truth and addressing public issues that matter, Live Times has become a beacon of reliable news for millions.

“The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritizes the truth. This accomplishment strongly affirms Live Times’ commitment to providing news that people can rely on. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” said Dilip Kumar Singh – Founder & CEO – Live Times.

Programming That Puts the Citizen First

At Live Times, it’s all about the interest of viewers. Flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express bring the news closer to home, diving into the stories that shape the audiences day and impact their future. Whether it’s breaking headlines, in-depth analyses, or uncovering the stories behind the scenes, Live Times delivers journalism that connects and empowers.

By blending innovative programming, advanced technology, and a rapidly expanding, loyal audience, Live Times is set to redefine the future of journalism. It’s an unparalleled opportunity to invest in a media powerhouse that’s shaping tomorrow’s conversations today.

For advertisers, Live Times offers a golden opportunity to connect with an engaged, diverse audience. By aligning with a platform rooted in integrity and trust, brands can ensure their message resonates deeply and authentically.

For viewers, Live Times stands as a beacon of reliable, unbiased, and impactful journalism. Here, news is not just reported; it’s delivered with purpose—to inform, inspire, and ignite positive change. Live Times invites you to experience news that truly matters and contributes to shaping a brighter future.

As Live Times continues to lead the charge in meaningful storytelling, we extend an open invitation to every Indian. Whether you’re a viewer seeking trustworthy news, an advertiser aiming to make an impact, or an investor looking for a visionary media brand with unparalleled execution, Live Times is your platform of choice.

-Based on Press Release

Tags: BARC ReportDilip Kumar SinghLive Times

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