Brands have always helped society to spread a message through the medium of the advertisement or through their campaigns. These Women’s day Advertisers have created few amazing campaigns through which they are not only spreading positive messages but also helping many causes from it.
House of Hiranandani’s
Real estate purchases, which were still a few years ago a decision confined to men only, now encompass women as an equally important influencer or decision-maker. To celebrate this achievement as part of International Women’s Day, House of Hiranandani, a leading real estate company, has launched a video campaign that showcases women’s increasing role and participation while buying a home.
Numerous women, today, are becoming principal stakeholders from being a mere witness when it comes to critical decision-making of a home investment. The campaign highlights how women are no longer immune to the aspirational wave and are in fact taking the lead in investing in their family’s future.
VLCC:
Leading Wellness & Beauty services and products brand, VLCC, is launching a two-month-long, nation-wide Women Empowerment public service awareness campaign coinciding with Women’s Day on March 8th, 2021.
Built around the theme of ‘Be A Change Maker’, the campaign is aimed at inspiring young women tobe the change, to see the change’ and take up their responsibilities for themselves to become change-makers for their gender and their communities.
Apart from Mrs. Vandana Luthra, Founder & Co-Chairperson, VLCC Group, and the three VLCC Femina Miss India finalists, the campaign will also be featuring inspiring success stories of people who have transformed themselves with the company’s proactive healthcare and wellness programs. Alumni from the VLCC Institute of Beauty & Nutrition, who have gone on to make successful careers for themselves against all odds, will also be telling their stories.
VavoDigital: VavoDigital, a one-of-a-kind marketplace, which connects brands and influencers across the country has initiated a conversation on trans inclusion. The discussion is specifically about trans influencers, an exponentially growing industry and opportunity in the country and across the world. The company aims at making the entire influencer community very inclusive of influencers irrespective of geographies, visibility, and gender.
In a 5-part video series titled #MannSeWoman that commenced on the 3rd of March in a run-up to Women’s Day, notable allies and individuals from the industry and the trans community were interviewed. Dr. Ranjit Nair, CEO & Founder of Germin8, and Rudrani Chhetri, an Indian trans model and actor shared their opinions on social stigma regarding trans inclusion in the community. Additionally, Kean Alvares, an androgynous model, and make-up artist, Nitasha Biswas, India’s First Transgender Beauty Contest Winner, and Navya Singh also put forth their views on the importance of open-mindedness and acceptance towards trans people.
Trans women have been instrumental in many changes. As trans people and iconography are seen as ever more mainstream and accepted, the voices and lives of the people who lead these movements are sidelined. This event will provide a platform to elevate these strong perspectives to understand who we are, and who we can be as an all-inclusive community.
MTV Beats:
This International Women’s Day in collaboration with their digital partner RepIndia, MTV Beats makes a stand against domestic violence through its campaign ‘not our kind of beat’#NariHitMeinJaari.
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We The Young:
#GoBeyondWomensDay is We The Young’s initiative to appreciate these voices, these fights, and these triumphs. The campaign is estimated to reach close to a million digital users
and aims to foster a collective sense of new-age womanhood, one that’s fuelled by individuality and resilience. This is the start of a revolution that runs beyond women’s day; it’s the start of conversations around acceptance, embracement, freedom- everything that we, the young, intend to carry till the finish line.
During the course of this initiative, they will be amplifying voices of these struggles, sharing stories of strength, and bringing conversations about what matters to #NewAgeWomen to the forefront. Elements of this campaign include video stories, opinion pieces, digital community sessions, and interactive posts.
The Himalaya Drug:
To celebrate the spirit of womanhood, on the occasion of International Women’s Day, The Himalaya Drug Company, one of India’s leading wellness brands, has associated with Shell India to sponsor gift hampers for all women service champions at their fuel stations and giveaways for the women who visit Shell stations on Women’s Day.
The frontline women workforce of Shell’s Mobility business in India will be presented with 1500 specially curated Himalaya gift hampers across all its 200+ stations. The hamper will be a symbol of care for these service champions who help hundreds of customers go well on their journeys every day – it will include personal care and hygiene products. Additionally, Shell welcomes thousands of women customers across its network of stations for fuel plus convenience retail offers on Women’s Day, making Shell a safe and convenient one-stop destination for on-the-go needs. Himalaya recognizes the place that Shell can hold in the busy lives of today’s women, making this an occasion to celebrate their special day together. Himalaya and Shell will express their gratitude to each one of them with Himalaya PureHands Hand Sanitizers.
ITC Vivel:
A more gender-equal inclusive world begins with how individuals choose to challenge biases and stereotypes. The confidence to think free and own the life choices for a woman is a perspective that needs to be instilled at a young age. This International Women’s Day, ITC Vivel changes the narrative with its unique interpretation and rendition of this year’s global theme ‘Choose to Challenge’. In line with its philosophy of Ab SamjhautaNahin, Vivel presents the Women of Tomorrow in an encouraging conversation that reimagines an unbiased, ungendered, bright, and confident future for young women.
Women since their childhood have conformed to a prescriptive behavioral norm which perpetuates stereotypes and gender-based biases. Vivel’s initiative this women’s day is to enable parents to break free and consciously begin a transformative journey to nurture a child, especially a girl child’s individuality and confidence with positive affirmations from a young age.
The campaign demonstrates the importance of this transformative journey and encourages everyone to nurture dreams and aspirations. The conversation starter is portrayed in a digital film that lays emphasis on having positive conversations with children about their own choices, likes, and aspirations irrespective of their gender. Children don’t define their ambitions or qualities from a gender lens nor do they limit their thinking. Why then should this innate free-thinking process be molded into a gendered prescriptive patriarchal narrative as they grow? ITC Vivel catalyzes this much-needed change in attitude towards instilling confidence and nurturing freedom of choice at a young age.
DeshKaGourav:
Gourav, one of the leading consumer electrical goods brands, a trusted name in Tier-2 & 3 cities of India, has introduced a social-media initiative called #DeshKaGourav. DeshKaGourav is Gourav’s community voice for women empowerment spread across Facebook, Instagram, Twitter and Youtube that salutes the grit, triumph, and pride of Indian women. This International Women’s Day, Gourav launches its #MeraGourav campaign celebrating the victory of women in India.
A socially conscious brand, Gourav has been sharing some truly inspirational stories #Yodhhas – women who have made a real difference to society at the grassroots level – through their campaigns. #MeraGourav is an eight-day celebration starting from the 1st March to commemorate women from across the country. Women from different walks of life participated in raising their voices and came forward to share their #MeraGourav journey inspiring thousands of women. Followed by an enlightening panel discussion with women achievers who came forward to share their journey, failures, and success, and to motivate other women. The #MeraGourav panel discussion series was moderated by Women Inspiring Network in association with DeshKaGourav.
Gourav also introduced a new range of switchgear – Yodha. Women across the world are known for their strength, positive attitude, integrity, strong mind, the determination to overcome obstacles, and this International Women’s Day, Gourav celebrates these women by dedicating and honoring them as the true Yodha’s of India. A commitment to protect its consumers, the brand introduces this collection to honor all women warriors who protect their families against all odds like Gourav have been over the years.
PolicyBazaar:
Policy Bazaar, one of India’s well-known insurance aggregators and a global financial technology company, in association with their digital creative agency, Brandmovers India, has launched a series of digital films this Women’s Day.
The campaign #ClaimTheFuture aims to start a conversation on the perceptions that determine how we recognize women and identifies the possibilities that shape an equal world. These film series strive to remind us how in 2021, we continue to assume the roles women play.
Moneycontrol:
This women’s day Moneycontrol celebrates and learns from women trailblazers. Moneycontrol is excited to bring together women leaders from disparate sectors to share their learnings in the hope that they will encourage many more to blaze a trail. From businesses to entertainment to culture, the women featured in Moneycontrol’s special coverage have broken new ground.
At Moneycontrol, India’s leading business and finance platform, our work has focused on capturing these exciting journeys. This edition of International Women’s Day comes in the midst of a pandemic. Not to be bogged down, several women have rebooted, reskilled, and found ways to forge a new path. For example, our platform has told the stories of women who used the lockdown to learn about the stock market and turn sharp investors.
Anchored in a special microsite, Moneycontrol Women’s Day Special will engage with successful women leaders and spotlight their careers and life goals. Through a series of articles, interviews, panel discussions, podcasts and videos spread over the next few days, Moneycontrol will steer conversations centered on actionable insights.
Goibibo:
Indian women are stepping out and breaking the mold every year by shattering stereotypes and taking societal challenges head-on. To celebrate these women who are taking their travel aspirations in their own hands, Goibibo, India’s leading online travel booking brand has launched a digital film to celebrate those Indian women who have set out to explore the world while encouraging others to set themselves free from the burden of social mores.
Conceptualized internally by the creative crew of Goibibo, the digital film features National Award-winning film actor Vidya Balan. The film delivers a powerful message while maintaining a conversational tone in its narration and depicts real-life instances faced by women travellers often. From being judged for traveling solo, or for their choices or even clothes – Vidya talks about some of the challenges faced by women flyers and suggests redressal through wit and repartee. The film concludes with Vidya urging women to pursue their passion and breaking free from the unwritten rulebook for women travellers.
Goodknight:
To commemorate International Women’s Day, Goodknight, India’s leading household insecticide brand, unveiled a new digital film. Themed around ‘Pyaarwali Protection’, the film is based on true stories of real characters and each sequence is treated like a slice of life, a humane story portraying different roles of women, acting as a guardian, a friend, and a protector.
The film is helmed by four women leaders and an all-female crew. This includes Shreya Shroff as the Director of the film, Shraddha Singhvi as the Producer, Priya Pardiwalla as the Creative Director and Somasree Bose as the Head of Marketing for brand ‘Goodknight’.
315Work Avenue:
In keeping with the 2021 narrative of #ChoosetoChallenge theme of International Women’s Day, 315Work Avenue, a leading coworking space provider is hosting Womenia 2021, a campaign that features leading women personalities and achievers from diverse domains and celebrates the social, economic, sports, cultural and political achievements of women. As part of the month long campaign, the Onward Upward initiative by 315Work Avenue will honour & celebrate all the inspiring & motivating women from our country, who have showcased immense conviction & valour in their field of expertise & life. Bringing forth visionaries, from entrepreneurs to influencers, individuals who challenge the norms and showcase their ability to empower and inspire us all, this Onward Upward initiative presents a series of interviews that brings together industry leaders and visionaries to share their experiences and best practices.
Freedom Healthy Cooking Oil:
Freedom Healthy cooking Oils celebrates International Women’s Day with series of activities, recognizing successful women leaders by presenting – Women Leadership Awards 2021 in association with Hybiz.tv and acknowledging the contribution of frontline women workers from GHMC for their outstanding service to humanity during the Pandemic. Freedom also supports ‘Run for a Girl Child’ in association with ‘Seva-Bharati foundation’ to support education and skill development for girls from the underprivileged segments. Celebrating Marchas, a month dedicated to women’s #Freedomtochoose, Freedom Healthy Cooking Oils also released a heart-warming video on life of a working woman, her challenges and the support received by her family which was directed by a woman featuring a renowned TV personality.
Godrej:
Godrej Security Solutions (GSS), India’s leading security solutions provider, unveiled their latest Women’s Day campaign #OnlyForYou to celebrate the spirit of Womanhood for their constant support and resilience to take charge of security and wellbeing of themselves and their loved ones. The efforts of women across the world have specially come to light during the pandemic with the entire family at home. Women stood at the forefront to keep everyone’s spirits high and secure their families and loved ones in times of the pandemic. The women in our lives always cherish and encourage every little milestone and it’s time they too receive some gifts of gratitude that are meant only for them.
The campaign highlights how women in different roles of mothers, daughters, or sisters are saviors who are always looking over to protect their family. They are magically present at more than one place at a time and take up the dual role of the protector of our health as well as home. As part of the campaign, the company launched a digital video to showcase the many avatars a woman plays in one’s life, her bond with her loved ones, and how Godrej Security Solutions has been empowering them to secure themselves and others around.
https://www.youtube.com/watch?v=nnxqyfIZrI0&authuser=1
OkCredit:
In lieu of International Women’s Day, OkCredit launches the # Out of the Shadows campaign video, urging women to come out of the male pronounced guardianship. Launched under the theme ‘No more in his name’, the video calls for women to come out of obscurity and take credit for their accomplishments.
Aimed at encouraging the inherent entrepreneurial spirit of women, the campaign video features the real-life story of Rashmi Apte – an exemplary woman on the OkCredit platform. Rashmi has built a business of homemade snacks, all on her own, and uses the OkCredit application to record credit transactions. During Diwali, Rashmi managed to sell 70-80 kg of savories per day from her home kitchen!
Rashmi came out of the shadows- the shadow of a male member deciding the fate of women, be it business, career or ambitions. The company believes that every woman should, and that’s why the campaign this year is an appeal to women to come out of this wardship.
Platinum Evara:
This Women’s Day, Platinum Evara celebrates women leaders with #SheLeadsWithHeart, and pays an ode to women leaders who embody the values of resilience, empathy, compassion, integrity & inclusivity, and lead people in the right direction through tough times. Named #SheLeadsWithHeart the platform brings the conversation on key ingredients of leadership today to the fore! It adds momentum to what many have written & thought about – can’t leadership be strong & yet humane?
Platinum Evara will be undertaking an extensive digital campaign comprising of a plethora of initiatives to bring the message of #SheLeadsWithHeart to life and honor women leaders across different fields.
Columbia Pacific Communities:
Senior women across the world face the dual prejudice of AGEISM and SEXISM in their daily lives. That’s more than 400 million women across the world.
Columbia Pacific Communities, through its digital film conveys to senior women that the only thing they SHOULD NOT be doing, is living life on others’ terms
IKEA :
IKEA has always focused on creating a better everyday life at home through good quality, affordable furniture. However, a better every day is also an equal every day, and the company believes that gender equality at home is a crucial part in creating gender equality in society. But living on top of each other this past year has brought to light the increasingly unequal division of household work. And this is where Ingka Group would like to help.
With women still taking on the biggest load of work – doing up to three times more unpaid care and domestic work than men globally according to OECD* – Ingka Group is using International Women’s Day to launch an online game to help couples open an honest and fun conversation about how to better balance responsibilities in the home.
LXME- India
With a sweeping response to it’s newest women empowerment campaign – UnStereotype, LXME is set to spend a month celebrating women of substance who challenged the conventional ways of the society. The country’s first financial planning platform for women kickstarted thi initiative this women’s day, and through its various live sessions, panel discussions and workshops, UnStereotype had successful women talking about their stories, inspiring other women to become financially independent.
The campaign saw renowned names like Navya Nanda – Founder of project Naveli, VanshikaGoenka- Founder of Kool Kanya, Faye D’souza- Journalist, MasoomMinawala – Luxury Blogger, Nivedita Bhasin – youngest woman pilot in world civil aviation history and many others- come together on a single platform to share their experiences and motivate upcoming professionals.
Avon:
Avon has always been committed towards women empowerment and providing women with an identity of their own and the freedom to live their lives their way. After the success of its recent campaigns, Avon launched WatchMeNow “My Story Matters” campaign to celebrate women and their achievements. As a part of the campaign, Avon launched the world’s biggest ever global digital gallery, collecting stories from 1 million people all around the world to donate their stories showing strength, grit, and determination to celebrate their achievements and inspire others. To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women.
Avon is more than a beauty company. We have campaigned to make a better world for women for over 135 years because we believe in a world where everyone is equal, and where everyone’s voice can be heard. By creating this gallery, we are providing a platform for women’s success to be celebrated, so we can provide role models to inspire other women to do things they didn’t think were possible. Every story shows the world that women are strong, courageous and powerful; that they should never be overlooked or underestimated.
Design Café:
Today SHE is everywhere, in every role and responsible for their own thoughts, decisions, actions. Thus, this International Women’s Day, Design Cafe, a tech-enabled end to end Home Interiors brand celebrates womanhood and her living by rolling out #QUEENSIZELiving, a digital campaign focussed on the women of today, their beliefs, their lifestyle and their version of an ideal home.
It further looks to break gender stereotypes such as that the home is ONLY made by women and what owning a home in today’s world means. Through this first of its kind campaign Design Cafe, brings you women from different walks of life with varied perspectives. Each one of them are living their life just like a QUEEN in their own right, leading their kingdom and enjoying life on their terms!
Moj:
On the occasion of International Women’s Day, Moj, India’s short video platform has launched #Unfiltered campaign, encouraging women to break away from social taboos prompting them to be their real and genuine selves without any filter in their lives. Through this campaign, women are defying the social jibes, break internal barriers, shed inhibitions, shatter stereotypes and celebrate their true selves.
https://youtu.be/aECs4PppKDQ
Oriflame:
Oriflame along with their digital agency, VMLY&R broke the wave of ‘women empowerment’ by taking the conversation a notch higher. They inspired women to not just be confident about themselves and their beliefs but to break out of the comfort zones that they build around themselves and be the future themselves. Additionally, because the future is not going to be lead or dictated by a specific gender but by the ones who make their space with their beliefs and be in command to direct the changes they have been waiting for.
The campaign, #BeTheBossBabe swayed netizens in the wave of leadership with their ‘Be the boss anthem’. Creating an impressive engagement of overall campaign.
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Public app:
Public app, India’s largest location-based social network, celebrated International Women’s Day with a powerful campaign, #PublicSalutesWomen, bringing forward inspiring stories of women from the deepest pockets of the country. The campaign held between 2nd – 8th March saw a great response from people who came forward to share inspiring stories of hope, compassion, and resilience of women all around us. From homemakers, working mothers, police officers, differently-abled women to those who wanted to spread awareness about important issues in our society, everyone joined hands to come together and celebrate womanhood on the platform. It received over 500 videos and garnered nearly 2.8 million views and 12k+ likes and shares.
Nature’s Basket:
Nature’s Basket, part of RP-Sanjiv Goenka group, India’s foremost retail destination for fine foods from around the world, has launched aWomen’s Day campaign #WomenWhoChallenged that aims tohonour independent women entrepreneurs who have emerged during the pandemic.
Nature’s Basket’s campaign seeks to support businesswomen who have leveraged the lockdown to their advantage by turning it into an opportunity to give wings to their entrepreneur dreams. The brand is organising a workshop #WomenWhoChallenged that will bring to the fore stories of grit and determination.
Paytm:
Paytm has launched its latest “#FinanciallyEqual” campaign that highlights the striking gap in financial literacy between men and women. Launched on the occasion of International Women’s Day, the video depicts a social experiment on men and women belonging to different age-groups and backgrounds. It aims to make millions of Indians realize that on the path to gender equality, making women financially literate and confident is the need of the hour.
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Honda:
Honda Motorcycle & Scooter India Pvt. Ltd. today celebrated International Women’s Day 2021 by training woman to become independent, empowered and safe on roads with its digital road safety awareness program Honda Road Safety E-Gurukul’.
Mealpro:
#InternationalWomensDay #ChooseToChallenge #ChooseToChallenge2021 #mealpro pic.twitter.com/qRbviDcafj
— Mealpro (@Mealpro1) March 8, 2021
