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Home Industry Brief

HistoryTV18 Premieres the Landmark 10th season of OMG! Yeh Mera India, Monday, 12th February, 2024 at 8 PM

The new season chronicles stories of social pioneers, eccentric talents, and cutting-edge innovations that are sure to leave an indelible mark on the nation and fill viewers with pride!

by MN4U Bureau
February 7, 2024
in Industry Brief
Reading Time: 4 mins read
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HistoryTV18 Premieres the Landmark 10th season of OMG! Yeh Mera India, Monday, 12th February, 2024 at 8 PM
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Have you heard about India’s ‘Hockey Village’, which has produced more than 60 notable national team players? Or the Made in India washing machine that can wash a full load in 80 seconds with half a glass of water? Or Savitri Amma from Karnataka who takes care of abandoned leopard cubs? These are just a few of the amazing stories coming your way and soon! HistoryTV18 is set for the momentous premiere of the tenth season of its longest running local production – OMG! Yeh Mera India. Premiering on Monday, 12th February at 8 PM, this season of the groundbreaking show continues to unearth the extraordinary and exceptional. The new season of the hit series will take viewers on a trip around the country, featuring stories of innovation, transformation, and inspiration.

Krushna Abhishek

Popular comedian and host Krushna Abhishek, has been the face of this trending series since day one. Sharing his feelings, he says “OMG! Yeh Mera India’ is easily one of the most successful shows of my career. It’s truly an honour to present unknown facets of our great country and the stellar contribution being made by fellow Indians. This season feels extra special, marking a monumental milestone in the show’s journey and I am forever grateful for the love and support of our viewers.”

OMG! Yeh Mera India has become synonymous with shining the light on the nation’s incredible diversity and ingenuity. The tenth season promises to be the most exhilarating yet. With 40 captivating original stories curated by the team at HistoryTV18, each of the ten episodes explores the lives of individuals who have made waves with their unique talent, social impact initiatives, technological innovations, record-breaking feats, quirky passions, and interests. The series has won hearts across India, creating a loyal fanbase on both television and digital platforms. It has become a sensation on social media, captivating millions, including celebrities, and thought leaders.

The tenth season is a testament to the show’s commitment to presenting the rich and colorful tapestry that is India. Each story inspires, entertains, and evokes a sense of national pride. Witness Indians reaching new heights and setting records, like skydiving with the national flag, or forming the world’s tallest human pyramid! Discover India’s Rice library – Annapurna – filled with 400 different traditional rice types collected from all over India to preserve endangered varieties. Find out how a remarkable weaver from Assam has woven the entire 700-page Bhagavad Gita in Sanskrit on a single cloth. While some are doing their part to preserve our history and cultural heritage, others are designing technology to take us into the future. Like the world’s first comprehensive Braille self-learning device for visually challenged students and an adaptive shoe that grows with a child’s foot! Meet talented individuals who are turning breakthrough ideas into scalable impact.

From the far reaches of the country to its bustling cities, HistoryTV18’s flagship show leaves no stone unturned in its quest to uncover tales that defy expectations and redefine what it truly means to be extraordinary. Learn how Jal Sahelis – a group of 800+ women are working hard to solve the water crisis in Bundelkhand. From building check dams, fixing hand pumps to increasing groundwater levels across 150 villages, they do it all. Meanwhile, in the Thar desert, a rural fashion designer has trained 30,000 artisans, and empowered local women in 250 villages.

The tenth season was launched at a special event in characteristic OMG style on a yacht off the Gateway of India in South Mumbai, with members of the press present. Over the previous nine seasons the show has featured 360 unique stories that have captured the imagination of viewers. OMG! Yeh Mera India has been viewed by over 150 Mn unduplicated viewers on television since the pandemic and millions before that. With over 10 million impressions and 2 billion views, the show is also a social media hit. Apart from soaring in popularity, the show has received critical acclaim, winning 11 awards over the years. The show’s impact goes well beyond numbers. Amazing people have featured on the show, like Padma Vibhushan Teejan Bai from Chhattisgarh; while several have been recognized for their contributions following their debut on OMG! Yeh Mera India, like Pankajakshi Amman and Meenakshi Amman from Kerala, who were honoured with the Padma Shri. Similarly, the story of the late octogenarian sharp-shooter Chandro Tomar, first appeared on the show. She was then immortalized in cinema with the film Saand Ki Aankh.

Speaking on the association of Maruti Suzuki with the show, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said “Maruti Suzuki has always been on the forefront when it comes to encouraging and celebrating exceptional talent and the pursuit of excellence. Every season of OMG! Yeh Mera India is full of stories that are not just entertaining but also inspiring. This series is truly a heartfelt homage to the essence of India. We are happy and proud to be associated with the new season of the show.”

Avinash Kaul, Managing Director, A+E Networks | TV18 and CEO-Broadcast for Network18 speaking about the launch of this milestone tenth season said, “OMG! Yeh Mera India has not just carved out a niche for itself but set a benchmark for factual entertainment in the country, vividly capturing the heart and soul of India’s extraordinary diversity and indomitable spirit. As we celebrate the 10th season, the show continues to exemplify our commitment to wonderful stories and great storytelling, having evolved into a cultural phenomenon that continues to inspire and surprise viewers across regions and generations.”

OMG! Yeh Mera India S10

Premieres 12th February, 2024

Every Monday, 8 PM

Tags: A+E NetworksAvinash KaulHistoryTV18Krushna AbhishekMaruti SuzukiNetwork18OMG! Yeh Mera IndiaShashank SrivastavaTV18

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