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Home Think Through

Empowering Women in Indian Business and Entrepreneurship – Analyzing Trends, Overcoming Challenges, and Seizing Opportunities

by MN4U Bureau
March 14, 2024
in Think Through
Reading Time: 3 mins read
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Charu Malhotra
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In recent years, India has witnessed a significant shift in its business landscape, with women playing an increasingly prominent role in entrepreneurship and corporate leadership. This rise of women in Indian businesses is not merely a trend but a transformative phenomenon that is reshaping industries, driving innovation, and fostering economic growth. On the occasion of Women’s Day, let’s explore the trends, challenges and new opportunities with the growing presence of women in the business and entrepreneurial world & corporate leadership roles in India.

Changing Dynamics of Women Entrepreneurship

The rise of women leaders and their contribution to the business world is very evident today. As societal norms evolve and opportunities for women expand, an increasing number of women are venturing into entrepreneurship, driven by a desire for autonomy, financial independence and the pursuit of their heartfelt passions. Currently, India boasts 13.5 to 15.7 million businesses owned by women, providing direct jobs for 22 to 27 million individuals. With appropriate initiatives, this number could potentially rise to 31.5 million by 2030, thereby increasing direct employment by approximately 50 to 60 million. These women entrepreneurs are breaking stereotypes, challenging traditional gender roles and carving out their own paths in diverse industries, from technology and e-commerce to healthcare and steel. Moreover, in India, women entrepreneurs are starting businesses at a faster rate than their male counterparts. According to a recent study, as women make more calculated decisions in comparison to men, there has also been a rise in the number of women occupying leadership positions in corporate India. Women are breaking barriers and shattering glass ceilings, assuming roles as CEOs, board members and industry influencers. This pattern signifies a growing recognition of women’s leadership, showcasing their vital contributions to organizational success, economic growth, job creation, innovation, and social impact within India’s entrepreneurial ecosystem.

Persistent Challenges

Even though things are looking brighter, Indian women in the corporate landscape still face numerous challenges. Gender bias and discrimination continue to hinder women-owned businesses from accessing funding, new markets and growth opportunities. In India, only 6 percent of funding goes to companies founded or co-founded by women. Cultural norms and societal expectations often place disproportionate burdens on women, making it difficult for them to balance business responsibilities with familial and societal obligations. Moreover, female entrepreneurs frequently encounter barriers such as limited access to women-centric networks, mentorship and support services. Addressing these challenges requires concerted efforts from policymakers, industry leaders and society in general to create a more inclusive and supportive environment for women entrepreneurs to succeed.

Opportunities for Women Entrepreneurs in India

Despite hurdles, the ascent of women in the business realm is presenting numerous opportunities for economic empowerment, social progress and inclusive growth. By empowering women entrepreneurs and business leaders, India can unlock untapped potential, drive innovation and stimulate job creation across different sectors. Investing in women-led businesses has proven to yield significant returns, both economically and socially. Women business leaders bring unique perspectives, fresh skills and original insights to the table, leading to more diverse and inclusive decision-making processes. Moreover, supporting women-led companies can have a multiplier effect, as women are more likely to reinvest their earnings in their families and communities, thereby driving socio-economic development at large. Furthermore, there is a growing recognition of the business case for gender diversity and inclusion. Companies that prioritize gender equality tend to outperform their peers, demonstrating higher levels of innovation, employee satisfaction and financial performance. By fostering a culture of inclusivity and diversity, businesses can unlock the full potential of their workforce and create a more resilient and competitive economy.

Wrapping Up

The rise of women in the Indian business sector represents a significant milestone in the country’s journey towards economic development and social progress. By harnessing the talent, creativity and leadership potential of women, the country can unlock new avenues for growth, innovation and prosperity. However, policymakers must enact reforms to address systemic barriers and promote gender equality in the workplace. Businesses must adopt inclusive practices and gender diversities. As we continue on this journey, let us harness the power of women’s entrepreneurship and leadership to create a more prosperous, equitable and inclusive India.

Authored By Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd

Tags: APL ApolloCharu Malhotra

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