Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

DSP Mutual Fund, Dentsu Creative Webchutney & Falco Robotics launch ‘Garuda Rakshak’ to safeguard children at Purna Maha Kumbh

by MN4U Bureau
January 25, 2025
in Marketing
Reading Time: 2 mins read
A A
DSP Mutual Fund, Dentsu Creative Webchutney & Falco Robotics launch 'Garuda Rakshak' to safeguard children at Purna Maha Kumbh
Share Share ShareShare

Mumbai: DSP Mutual Fund, in collaboration with Dentsu Creative Webchutney and Falco Robotics, has launched the innovative ‘Garuda Rakshak’ initiative to help reunite lost children with their families during the Purna Maha Kumbh, a once-in-a-lifetime religious event that is expected to draw over 400 million devotees this year. This initiative marks a significant step forward in tackling the grave issue of missing children, with the Kumbh being notorious for the high number of child separations, which has previously affected more than 250,000 individuals.

‘Garuda Rakshak’ is an offline, drone-based search-and-rescue solution designed to overcome the challenges posed by network congestion, making it easier and faster to locate lost children amidst the massive crowd. The name ‘Garuda Rakshak’ is inspired by the mythological Garuda, a divine bird symbolizing protection and vigilance, positioning the technology as a guardian in the sky during this grand gathering.

Utilizing 1970s marine navigation technology, the system operates on low-frequency radio bands for long-range communication and satellite tracking, requiring minimal infrastructure. If a child is lost, their guardian can activate the Garuda Rakshak system by tapping an ID band at the Lost and Found Centre. Once activated, the system uses real-time geo-data to guide a drone to the child’s exact location. The drone deploys an extendable colour marker high in the sky, making it easy for rescuers to visually spot and quickly locate the child. At the same time, the child’s details are transmitted to the on-ground team, ensuring a swift and reliable rescue operation.

Abhik Sanyal, Head of Marketing, DSP Asset Managers, commented, “At DSP Mutual Fund, we believe that investing goes beyond chasing monetary gains—it’s about bettering lives, communities, and inspiring hope. Backing an idea like Garuda Rakshak truly resonates with our belief that the most meaningful solutions to real problems of today can sometimes be found by those willing to dip into the wisdom of the past. For us, this initiative of hope came straight from the heart, while still embodying, perhaps even elevating, our commitment to DSP’s ‘Invest for Good’ philosophy. Because the most meaningful returns are found in the safety, love, and smiles we can help bring back to the world.”

Gurbaksh Singh, Chief Innovation Officer, India, Dentsu Creative, added, “In an era dominated by IoTs, we’ve taken a step back to draw inspiration from the past and fused it with new-age drone automation that not only saves lives but also restores hope and reassurance to families in their most vulnerable moments. The project showcases the transformative power of technology when driven by human compassion and a relentless pursuit of a safer, more caring world.”

Vishal Dixit, CEO of Falco Robotics, remarked, “The integration of drone technology with Garuda Rakshak’s offline navigation system has resulted in a truly pioneering solution, uniquely equipped to handle the complexities of such extraordinary, high-density events. We’re excited to see the difference it makes.”

The Garuda Rakshak initiative combines human ingenuity with cutting-edge technology to safeguard lives, providing an innovative approach to search and rescue that can help reunite families in one of the world’s largest and most chaotic gatherings.

Tags: Abhik SanyalDentsu Creative WebchutneyDSP Mutual FundFalco RoboticsGurbaksh SinghVishal Dixit

RECENT POSTS

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Read more
HCLTech and Microsoft enhance the way in which fans experience live cricket matches via the Cricket Australia Live app
Marketing

HCLTech and Microsoft enhance the way in which fans experience live cricket matches via the Cricket Australia Live app

January 31, 2025
0

MUMBAI: Global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance...

Read more
Madison Turnt and Anugrah Madison deliver brand experiences at Maha Kumbh Mela and Bharat Mobility Global Expo 2025
Marketing

Madison Turnt and Anugrah Madison deliver brand experiences at Maha Kumbh Mela and Bharat Mobility Global Expo 2025

January 31, 2025
0

MUMBAI: Madison Turnt and Anugrah Madison, units of Madison World, have doneexperiential marketing activations at the Maha Kumbh Mela and...

Read more
Coca-Cola India unveils new video showcasing Recycling Innovation at Maha Kumbh 2025
Marketing

Coca-Cola India unveils new video showcasing Recycling Innovation at Maha Kumbh 2025

January 31, 2025
0

MUMBAI: Coca-Cola India has unveiled a new video that highlights the transformation of plastic waste into practical resources at the...

Read more
Raj Air Cooler Group ventures into modular furniture market with The Great Khali as brand ambassador
Marketing

Raj Air Cooler Group ventures into modular furniture market with The Great Khali as brand ambassador

January 30, 2025
0

Mumbai: Raj Air Cooler Group has ventured into the modular furniture market with the launch of its new segment, ‘Raj...

Read more
Wellbeing Nutrition onboards Sharvari as Brand Ambassador
Marketing

Wellbeing Nutrition onboards Sharvari as Brand Ambassador

January 30, 2025
0

Delhi: Wellbeing Nutrition, a nutraceutical brand, has announced Bollywood’s rising star Sharvari as its Brand Ambassador. This collaboration is a...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.