Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Doctor Against Addiction launches ‘A Prescription for Deaddiction’ campaign

The sustained & sharp-focused campaign seeks to empower doctors to play an active role in reducing various forms of addictions by intervening as early as possible at the consultation level

by MN4U Bureau
May 23, 2024
in Campaigns
Reading Time: 3 mins read
A A
Doctor Against Addiction launches ‘A Prescription for Deaddiction’ campaign
Share Share ShareShare

With addictions on the rise, causing disruptions in families and society, Doctor Against Addiction (DaAD) initiated ‘A Prescription for Deaddiction’ to enable doctors to combat addictions early during consultations.

“At the heart of the campaign lies a powerful symbol – “HRx.” This symbol represents a prescription for harm reduction, a commitment by doctors to address the harm caused by addiction and harmful behaviours. It serves as a beacon of hope and change. ‘A Prescription for Deaddiction’ is not just a campaign; it’s a call for action. It envisions a healthcare landscape where doctors can be champions of change, equipped with the knowledge, compassion, and tools needed to address harmful behaviours. Often, doctors routinely check height, weight, BP and sugar levels. Now they are being trained to identify classical symptoms of addictions of various forms,” says Dr Manish Sharma, Chief Coordinator, Doctors Against Addiction (DaAD).

The “HRx” symbol allows doctors to specify the form of addiction or harmful behaviour they aim to address. Due to the complexity of the world, people turn to various behaviors and substances like gadget addiction, alcohol, drugs, and tobacco for solace. Though these may bring temporary relief or pleasure, they can also cause significant harm to individuals and society.

DaAD believes healthcare professionals can play a crucial role in addiction treatment and encouraging healthier habits due to their close patient connections

Deliberating on potential of Doctors Against Addiction (DaAD), and doctor-patient relationship, Dr Chhavi Gupta, DM – Infectious Disease, Senior Consultant at Yashoda Super-specialty Hospital, Kaushambi, Ghaziabad, says, “The foundation of any fruitful doctor-patient relationship is trust. And this is achieved when patients feel comfortable sharing their concerns, even when those concerns revolve around potentially harmful behaviours. By creating an atmosphere of trust and non-judgment, healthcare professionals can empower patients to open up and seek help.During these conversations, they can effectively counsel patients on deaddiction.”

Doctors are now being trained to patiently listen and ask open-ended questions in an effort to identify the type of addiction and reduce the stigma surrounding it through compassionate and tailormade dialogue.

DaAD isn’t a universal fix. It’s personalized, tailoring strategies to each patient for better results. Encouraging patient involvement in goal-setting and follow-ups is key. Healthcare pros now promote addiction awareness and back community efforts.

 “Beyond physical harm, excessive behaviours can wreak havoc on mental well-being leading to anxiety, depression, and a diminished sense of self-worth. Alcohol and drug abuse can lead to altered mood states, cognitive impairment, and exacerbation of pre-existing mental health conditions. However, by approaching the conversation without judgment, healthcare professionals can make patients feel respected and understood. Consistent monitoring reinforces the doctor-patient partnership. And “A Doctors Against Addiction (DaAD)is a step forward in this direction, to help patients achieve their deaddiction goals,” says Dr Narender Saini, Former General Secretary of the Indian Medical Association (IMA).

Excessive behaviors harm physical health. This includes screen time causing digital eye strain, disrupted sleep, and posture issues, and alcohol/drug abuse leading to liver damage, cardiovascular problems, addiction-related illnesses, and overdose. Immediate effects underline the importance of moderation.

 ‘A Prescription for Deaddiction’ envisages to address the issue of addiction holistically, wipe out stigmas and mainstream the affected individuals.

Tags: A Prescription for DeaddictionDoctor Against AddictionDr Chhavi GuptaDr Manish SharmaDr Narender SainiHRXYashoda Super-specialty Hospital

RECENT POSTS

ICC Men's Champions Trophy 2025
Campaigns

Star Sports’ ICC Men’s Champions Trophy 2025 campaign highlights the event’s ‘all or nothing’ format

January 31, 2025
0

MUMBAI: Star Sports Network and Disney+ Hotstar, India’s official broadcasters of ICC tournaments , have kicked off their ICC Champions...

Read more
Catch Spices launches new TVC featuring Akshay Kumar and Rajpal Yadav
Campaigns

Catch Spices launches new TVC featuring Akshay Kumar and Rajpal Yadav

January 30, 2025
0

Mumbai: Catch Spices, a key brand under the Dharampal Satyapal Group (DS Group), has launched two new television commercials featuring...

Read more
Consistent Infosystems unveils Metro Station Branding Campaign at Nehru Place Metro Station
Campaigns

Consistent Infosystems unveils Metro Station Branding Campaign at Nehru Place Metro Station

January 30, 2025
0

New Delhi: Consistent Infosystems, an IT & Surveillance brand, has launched a Metro Station Branding Campaign at Nehru Place Metro...

Read more
Cheil X’s new campaign distinguishes Lovingle in the competitive diaper market for children
Campaigns

Cheil X’s new campaign distinguishes Lovingle in the competitive diaper market for children

January 29, 2025
0

New Delhi: Cheil X has unveiled a breakthrough campaign for Lovingle, a premium diaper brand from the stable of RSPL....

Read more
DECATHLON launches "Move Your Way" campaign to celebrate individuality and promote an active lifestyle
Campaigns

DECATHLON launches “Move Your Way” campaign to celebrate individuality and promote an active lifestyle

January 29, 2025
0

Mumbai: DECATHLON has launched its new campaign, Move Your Way, designed to celebrate individuality in movement and encourage an active...

Read more
Tic Tac unveils new brand film, "Tic Tac Fresh, Vibe Refresh"
Campaigns

Tic Tac unveils new brand film, “Tic Tac Fresh, Vibe Refresh”

January 29, 2025
0

Mumbai: Tic Tac, the globally loved mint brand from Ferrero Group, has launched its latest brand film, “Tic Tac Fresh,...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.