Thursday, June 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

Consumers expect streaming in 4K and AR app usage to increase with availability of 5G in India: Study

AI and automation will be critical for networks of tomorrow

by MN4U Bureau
May 24, 2019
in Analysis, Digital Tech, Featured
Reading Time: 2 mins read
A A
Consumers expect streaming in 4K and AR app usage to increase with availability of 5G in India: Study
Share Share ShareShare

5G networks are now going live all over the world with service providers commercializing 5G technologies.

Between 2018-2024, total mobile data traffic is expected to increase by a factor of five, with 5G networks projected to carry 25 percent of mobile traffic by the end of the period, according to Ericsson Mobility Report, November 2018 edition. 5G is expected to reach more than 40 percent global population coverage and 1.5 billion subscriptions for enhanced mobile broadband by the end of 2024. This will make 5G the fastest generation of cellular technology to be rolled out on a global scale. Key drivers for 5G deployment include increased network capacity, lower cost per gigabyte and new use case requirements.

Magnus Ewerbring, CTO APAC at Ericsson said, “The near-term benefits of 5G include enhanced mobile broadband (eMBB) and FWA. These will help address the limited fixed broadband penetration levels in India and also enhance data experience on the move. In the long run, 5G will be a game changer for telecom service providers by enabling new revenue streams and making them a part of value chains they have not been used to previously. “

Citing insights from Ericsson’s 5G Consumer Lab Study, Magnus Ewerbring stated,”Current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets.”

Indian smartphone users expect streaming in 4K and AR app usage to increase with the availability of 5G services in India. As per Ericsson’s 5G Consumer Potential study, 8 out of 10 consumers respondents to the study said that they will start watching YouTube and Netflix in 4K and will increase downloading of HD video content once 5G becomes available.

More than half of smartphone users in China and India, and one in four in the US, Australia and Canada, expect their own provider to switch to 5G or will wait a maximum of six months before moving to another provider that does.

AI and Automation will be critical for networks of tomorrow

Today, mobile networks experience massive amounts of data every second. By the end of 2024 we predict that total mobile data traffic will be five times higher compared to today’s levels – reaching a total of 136 exabytes per month.

The market and technology landscape will also become much more complex in the future. The number of new use cases enabled by 5G and IoT will require networks to transform – continuously learning, becoming more dynamic and able to react in real-time.“At Ericsson, we have spent over a decade innovating and deploying AI & Automation solutions across our products and services, to boost network performance, improve the end-user experience, enhance operational efficiency, and enable new revenues for our customers.” states Magnus Ewerbring, CTO-APAC for Ericsson.

5G, the next generation of mobile communication, will play a similar role in the evolution of digitalizing industries as cloud technologies have for the web industry. The ability to automate and leverage on data from distributed systems with real-time capabilities will be critical.The combination of billions of connected devices, petaflops of computing resources and advanced communication capabilities that enable real-time interactions is leading to the creation of systems on a scale and

Tags: 5G technologiesAI and Automation

RECENT POSTS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

Read more
Young adult is a leading genre generating huge audiences and fandoms: Prime Video
Analysis

Young adult is a leading genre generating huge audiences and fandoms: Prime Video

January 29, 2025
0

MUMBAI: Prime Video today revealed that Spanish Original young adult movie 'Culpa Tuya' has become the most-watched International Original on...

Read more
Brands that balance Performance & Equity Ads see 90% higher ROI: WARC
Analysis

Brands that balance Performance & Equity Ads see 90% higher ROI: WARC

January 29, 2025
0

In an era dominated by AI-driven creative and algorithm-driven media, WARC, in collaboration with Analytic Partners, BERA.ai, Prophet, and System1,...

Read more
TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx
Analysis

TV Ad Volumes dip 4% YoY in 2024; HUL, Reckitt Benckiser & Godrej keep the momentum alive: TAM AdEx

January 29, 2025
0

Mumbai: Television advertising in India witnessed a 14% surge in ad volumes in 2024 compared to 2020, according to the...

Read more
ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day
Analysis

ASCI Academy releases White Paper on Cookie Strategy to Commemorate Data Privacy Day

January 28, 2025
0

Mumbai: On the occasion of Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in partnership with PSA...

Read more
Ormax Media Rolls Out New Certification Program for Aspiring M&E Professionals
Analysis

In 2024, major OTT platforms in India had an 18% decrease in new streaming originals released: Ormax Media

January 27, 2025
0

Mumbai: 2024 saw an 18% drop in the number of streaming originals launched across major OTT platforms in India. This...

Read more

LATEST NEWS

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

ANALYSIS

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia
Analysis

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
0

Mumbai: The Market Research Society of India’s (MRSI) Golden Key Awards has rapidly become the foremost platform acknowledging and celebrating...

PEOPLE

Noel Tata
People

Tata Group Leader Noel Tata awarded Honorary Doctorate by the University of Sussex

January 31, 2025
0

New Delhi: The University of Sussex has conferred an honorary doctorate upon Noel Tata, a distinguished business leader within the...

MARKETING

Etihad Airways takes center stage as Chennai Super Kings' Front-of-Jersey sponsor
Marketing

Etihad Airways takes center stage as Chennai Super Kings’ Front-of-Jersey sponsor

January 31, 2025
0

Mumbai: Etihad Airways, the national airline of the UAE, has elevated its partnership with Chennai Super Kings (CSK) by securing...

Subscribe to Newsletters

ADVERTISING

Hansa Research earns ISO Certifications, strengthening quality and security standards
Advertising

Hansa Research earns ISO Certifications, strengthening quality and security standards

January 31, 2025
0

MUMBAI: Hansa Research Group, a wholly-owned subsidiary of R K SWAMY Ltd., has received ISO 9001:2015 certification for quality management,...

PRINT

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence
Advertising

Omnicom Media Group dominates Global Media Growth in 2024: COMvergence

December 19, 2024
0

Mumbai: Omnicom Media Group (OMG), the media services arm of Omnicom and parent to global media agency networks OMD, PHD,...

AUTHOR'S CORNER

The Power of Purpose: Why Students Choose Brands with Social Impact
Authors Corner

The Power of Purpose: Why Students Choose Brands with Social Impact

January 31, 2025
0

Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

MRSI Golden Key Awards 2024 to recognize Industry Icons Ashok Das, C. K. Sharma, and Dr. Lalit S. Kanodia

January 31, 2025
Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

Born to Be Wild: A Thrilling Wildlife Adventure Series across the Amazonian, African and Australian Wildernesses, Premieres on History TV18

January 31, 2025
Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

Mindshare and Modi Illva launch The Rockford Circle Season 2, highlighting India’s rising entrepreneurs

January 31, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.