Marketing
Footwear brand Paragon celebrates 50 years with brand repositioning
Mumbai: Footwear brand Paragon has announced its brand repositioning. The makeover comes at a point when the brand is going...
Read more
DS Group’s confectionery business aims to achieve a sales turnover of Rs. 5,000 crores in the next five years
Mumbai: Dharampal Satyapal Foods (DSFL), the confectionery arm of DS Group, has surpassed Rs. 1,000 crores in annual sales turnover...
Read more
PNB Housing Finance rolls out its first brand anthem to support homebuyers’ aspirations
Mumbai: PNB Housing Finance has rolled out it’s first brand anthem, which it said embodies its commitment of fulfilling the...
Read more
L’Oréal rewards innovation in Asia and MENA beauty startups
Mumbai: To spur the next era of beauty, L’Oréal has launched the Big Bang Beauty Tech Innovation Program in the...
Read more
Samsung’s ‘Back to Campus’ campaign offers a student discount of up to 10% through the Samsung Student+ programme
Mumbai: Samsung, a consumer electronics brand, today announced offers on select Galaxy Book, Galaxy Tab and Galaxy smartphone devices. This...
Read more
Citroën partners with Mahendra Singh Dhoni in India to promote wise vehicle choices
Mumbai: Citroën, a French automaker, has announced the appointment of cricketer Mahendra Singh Dhoni as its brand ambassador in India....
Read more
Page Industries reports strong Q4 growth with 38.1% surge in PAT
Page Industries Limited, the apparel manufacturer, announced its financial results for the fourth quarter and the fiscal year ended March...
Read more
Caprese Handbags appoints Kiara Advani as new brand ambassador
Caprese, a women's handbag brand in India, is excited to introduce Kiara Advani as its new brand ambassador, marking the...
Read more
Bayer’s Ritu Mittal gains added duties in Sri Lanka and Bangladesh
Ritu Mittal from Bayer Consumer Health, has taken up the additional responsibilities of Sri Lanka and Bangladesh. She is currently...
Read more
Shikhar Dhawan launches eyewear brand QUE, with #QUEaaRahaHai campaign
QUE, a premium eyewear brand, launches #QUEaaRahaHai campaign with cricketer Shikhar Dhawan as its brand ambassador. Co-founded by Shashank Saurabh,...
Read more
