Marketing

India: An eyewear brand, Lenskart, is poised to transform the eyewear industry with the launch of its new Hip Hop...

Bata India ropes in Neel Bhattacharya and Trina Saha to create excitement about Pujo shopping MUMBAI: Bata India's launch of...

MUMBAI: The International Cricket Council (ICC) has announced the official event song for the ICC Women’s T20 World Cup 2024,...

MUMBAI: Smytten Pulse, an AI-led consumer research and insights platform, collaborated with Dabur to drive insights. The consumer research solutions...

National: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has launched a new campaign for Siemens featuring...

New Delhi: Insecticides (India) Ltd. (IIL), listed on the BSE and NSE, has renewed its collaboration with Bollywood superstar Ajay...

Mumbai: Mirah Hospitality, known for its popular restaurant chains like Bayroute, Hitchki, and Rajdhani, has appointed Abheet Singh Bagga as...

Chennai: Two99, a consortium of agencies specializing in e-commerce, technology, and storytelling, has successfully helped brands in Chennai innovate within...

Mumbai: DOMS, a stationery and art materials brand, has completed a strategic investment, acquiring a 51.77% equity stake in Uniclan...

MUMBAI: Ethnic food brand Mother's Recipe has launched a Chutney Rap Anthem video. This rap anthem looks to capture the...