Marketing
Consumers Four to Six Times More Likely to buy a brand with a strong Purpose: Study
New Delhi: A global study analyzing the business value of brands having a well-understood Purpose has revealed a strong business...
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Twitter backs efforts to quell rise in domestic violence with the launch of dedicated search prompt
New Delhi: Twitter is committed to serving the public conversation and ensuring people can find information from authoritative sources on...
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Angel Broking Launches Industry’s First ‘Amplifiers’ Platform For Social Media Influencers
Mumbai: Marking its stellar rise in the broking landscape of the country, Angel Broking has now launched the first-of-its-kind Amplifiers platform in...
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ShopClues and ShemarooMe Enter into Strategic Partnership; To Provide Unlimited Entertainment Services to Consumers
New Delhi: Catering to the rapidly growing demand for digital entertainment post-lockdown, ShopClues, India’s leading online marketplace, has entered into...
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Kantar – Value and innovation: Finding growth in the post-pandemic recession
New Delhi: Persistent safety concerns, financial pressures, and sticky new behaviors mean consumers will not return to pre-pandemic behavior any...
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Coca-Cola launches Buttermilk in India under its dairy brand VIO
Mumbai: Coca-Cola India on Monday (15 June) launched 'Spiced Buttermilk', under its dairy brand 'VIO'. The company intends to gain...
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Unilever sets out new actions to fight climate change, and protect and regenerate nature, to preserve resources for future generations
Mumbai: Today, Unilever set out a new range of measures and commitments designed to improve the health of the planet...
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Zeotap announces ID+, a privacy-compliant universal identity initiative for the marketing industry
Bengaluru: Global customer intelligence platform zeotap today announces the launch of ID+, it's universal identity initiative that aims to empower...
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Suniel Shetty invests undisclosed amount in the SAI Brand Ed-Tech company
Mumbai: Actor Suniel Shetty, a successful serial entrepreneur has invested an undisclosed amount in the SAI branded Ed-Tech venture Sai Estate...
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Myntra announces the 12th edition of EORS; geared to handle 20,000 orders per minute
Bengaluru: The nation’s biggest fashion event, Myntra’s End of Reason Sale (EORS) will kick off on June 19. Shoppers across...
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