Marketing
Ambrane India, unveils its new brand identity and strategy
New Delhi: Ambrane, one of India's leading and growing mobile accessories brands, unveiled its new identity strengthening the vision of...
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Consumer Values and Buying Motivations Have Fundamentally Changed, Shifting Away from Price and Quality: Accenture Report
New Delhi: A majority of consumers — across demographics and geographies — are reimagining their values and basing purchasing decisions...
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Ogilvy and Philips Release a new campaign for Philips Hair Straighteners
New Delhi: Ogilvy’s latest campaign for Philips shows how Alia deals with the heat of pressure. Not too much, not...
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Fullife Healthcare ties up with Murugappa Group’s Parry Nutraceuticals to launch Plant-Based Nutritional Products
Chennai: Fullife Healthcare, India’s largest Effervescent Dietary Supplements Brand, has collaborated with Parry Nutraceuticals, a division of EID Parry from...
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European beauty brand Guanako and Digital Consultant Niharika Pandey partner to make clean skincare accessible and relatable
Europe-based organic beauty and skincare brand Guanako joined hands with digital business consultant Niharika Pandey to elevate its branding and...
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MitraSK Food Testing unveils consumer awareness campaign to offers insights on common misconceptions on daily food
Mumbai: MitraSK Food Testing is a leading integrated, food testing and quality enhancing organization in India serving the nation for...
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IKEA India launches its first city store in India in Mumbai
Mumbai: IKEA, the world’s leading Swedish home furnishing retailer, today announced the location of its first city store in India....
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Myntra partners with London-based digital fashion brand Urbanic
Bengaluru: Myntra has on-boarded Urbanic, a London-based digital fashion brand and the ultimate one-stop shop for edgy, chic yet economical...
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Sociowash’s Youth Marketing wing “Youthbeat” secures the Campus Ambassador Program mandate for Urbanic
New Delhi: One of the leading creative and Youth Marketing agencies in India –Sociowash has bagged the mandate for the...
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NKN Media Joint Venture with Boogle Bollywood
NKN Media, has announced Joint Venture with Boogle Bollywood in the UAE region. This partnership offers advertisers & brands in...
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