Marketing
IndiaPlays appoints Ami Palan as Head of Marketing and Strategy
IndiaPlays, an online gaming platform announced the appointment of Ami Palan as the Head of Marketing & Strategy and Yash...
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B-Tex signs Boman Irani as brand face, launches ad film
B-Tex, a manufacturer of dermatological over-the-counter (OTC) pharma products, has announced Boman Irani as its brand ambassador. The company, in...
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Cycle takes title rights for landmark India-Windies Test series
Cycle Pure Agarbathi from Mysuru-based NRRS will be the title sponsor for the three-Test series between India and the West...
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ASICS ropes in Shraddha Kapoor
ASICS, the global sportswear brand from Japan, has appointed Bollywood actor Shraddha Kapoor as its brand ambassador for India. The...
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boAt signs up Jemimah Rodrigues as brand ambassador
boAt, an audio and wearable brand, has announced the appointment of Indian Cricketer Jemimah Rodrigues as its brand ambassador. Jemimah...
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Fastrack Smart signs Ranveer Singh, launches first campaign ‘Follow Yourself’
Fastrack Smart, the smart wearable from The Titan Company, has signed on Bollywood actor Ranveer Singh as its brand ambassador....
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Dream11 takes over as lead sponsor for Indian Men’s cricket team, replacing Byju’s
The Board of Control for Cricket in India has announced Dream11, a fantasy sports gaming platform, as Team India’s lead...
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Nykaa’s Sudipta Paul joins Samsung Electronics
Sudipta Paul announced on LinkedIn that she has joined Samsung Electronics as the Marketing Lead for the Direct to Consumer...
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L’Oreal India elevates Saloni Shah to Chief Digital and Marketing Officer (CDMO)
L’Oréal India has announced the appointment of Saloni Shah as its Chief Digital & Marketing Officer (CDMO). She succeeds Gaurav...
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Melorra unveils gender-fluid jewellery collection
D2C jewellery brand Melorra has launched a gender-fluid collection with the message ‘Be Fluid, Be You.’ Billed as India’s first...
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