Marketing
Mother’s Recipe open to acquisitions, looks to ramp up distribution
Desai Brothers bought Mother’s Recipe in 2002. From pickles, today you also have spices, chutneys, papadams, ready-to-cook products, cooking pastes...
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M4marry rides festive fervour, allows addition of video shorts to profiles ahead of Onam
Matrimony portal M4marry from the Manorama group has launched new profile features for its members ahead of Kerala’s biggest festival,...
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Redseer flags slowdown in new e-com users, says adoption of new categories to be muted in H2
Consumer spends in the last quarter were robust across online and offline retail, as gross merchandise value grew alongside a...
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Mensa Brands’ Ishin announces Bhumi Pednekar as brand ambassador
Mensa Brands' contemporary ethnic wear brand for women Ishin has announced the appointment of Bhumi Pednekar as brand ambassador. Ananth...
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Licious unveils rewards programme Infinity, promises infinite benefits sans T&C
Meat and seafood brand Licious has announced the launch of its rewards programme Infiniti - with the promise of ‘infinite...
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Dr.Reddy’s gets Sunil Gavaskar to take #TensionMatLo stance for hypertension awareness
Dr. Reddy’s Laboratories has announced the appointment of cricket legend Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign....
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Will festive jewellery sales outshine 2022 numbers despite high prices?
The festive season in India kickstarts with Onam in the last week of August and goes all the way up...
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Little Italy looks to enter London; sets up factory to feed FMCG play Acasa
Little Italy Group, which operates a chain of speciality restaurants, entered the gourmet food market with Acasa in 2020. It...
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Betterhalf casts Sheeba Chaddha as its ‘Chief Matchmaking Officer’ Asha Ji
Betterhalf has announced that it has ‘hired’ the first-ever Chief Matchmaking Officer. Named Asha Ji, the human face of the ‘CMO’...
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Joy e-bike takes title rights for India-Ireland T20s
Wardwizard Innovations & Mobility, manufacturer of electric vehicles under the brand 'Joy e-bike', has announced its association as ‘Title Sponsor’...
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