Marketing
‘Our base of consumers continues to grow’: Uttam Malani, Centuary Mattresses
Centuary Mattresses has come a long way since its inception in 1988. How has the company grown over the years...
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Puma picks up pace with Mohammed Shami
Sports brand Puma has roped in fast bowler and India international Mohammed Shami as its brand ambassador. Shami joins the...
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Lifebuoy launches H for Handwashing Games; to be available in three states through government schools
Lifebuoy, which claims to be the world’s largest selling germ protection soap brand, has collaborated with toy design company Imagimake...
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Sol de Janeiro appoints Khushi Kapoor as India brand ambassador
New York-headquartered beauty brand Sol de Janeiro, that is rooted in the culture of Brazil, has announced it has partnered...
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Japanese cosmetics giant Shiseido appoints Tamannaah Bhatia as brand ambassador
Actor Tamannaah Bhatia has been named the first Indian brand ambassador for Japanese beauty and cosmetics giant Shiseido. On the...
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Meat brand Zappfresh ropes in Satish Nair as SVP Retail
Online meat company Zappfresh has announced the appointment of Satish Nair as Senior Vice President of Retail. Nair brings with...
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Spending more time understanding consumers than tech, analytics and AI: MRSI Seminar zooms in on consumer behaviour
‘Maiden Voyages: Discovering new opportunities for existing consumers and established behaviours’ was among themes discussed on the second day of...
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Wolff Olins sets out vision for the future of brand as it debuts its own global refresh
Global brand consultancy Wolff Olins is looking to evolve its business transformation offer with brand, culture and experience at the...
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Akanksha Singhal joins La Pink as Vice President – Marketing & Brand
Skincare brand La Pink appointed Akanksha Singhal as Vice President - Marketing and Brand. A seasoned professional, she has over...
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Acer India signs Sunil Chhetri as brand ambassador for festive season
Acer India has on-boarded Captain of the Indian National Football Team and Bengaluru FC Sunil Chhetri as its brand ambassador....
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