Marketing

Beverage brand 7Up from Pepsico India has roped in actor Ranbir Kapoor as brand ambassador, to drive home its ‘Super...

The old order changeth, yielding place to new, And God fulfils Himself in many ways, Lest one good custom should...

Nasdaq-listed online travel firm MakeMyTrip clocked revenue of US $593 mn (IFRS) in the year ended March (FY) 2023, riding...

Ayurvedic brand Kapiva has announced its collaboration with Bollywood actor Tiger Shroff to challenge misconceptions surrounding Shilajit, a mineral-rich resin...

Apollo Tyres Ltd has launched one of the most impactful and highly visible OOH and DOOH campaigns for European tyre...

Anondita Healthcare, a manufacturer of condoms and surgical gloves, has onboarded Bollywood actor Sunny Leone for its new brand ‘Shubh...

Luxury mobility platform Hype Luxury has announced the signing of actor and entrepreneur Suniel Shetty as its brand ambassador. Headquartered...

New Delhi: Saraf Furniture has announced that it has on boarded South African Cricket Coach Jonty Rhodes as a brand...

A strong 62 pc of marketers believe generative AI will augment human creativity, enhancing human qualities such as intuition, emotion,...

In conversation with Ashish Dhir, Executive VP, 1Lattice at the Internet Commerce Summit 2023 in Bengaluru on December 12, Ramneek Khurana,...