Marketing

Air India Express has introduced its signature sonic identity, infusing holiday vibes to its brand music in-flight. Alongside the festive...

Smartphone brand Tecno has onboarded actor Deepika Padukone as its brand ambassador. The move marks the next step in Tecno’s...

Myntra has associated with Apparel Group, adding Victoria's Secret Beauty onto its platform. Victoria's Secret will list its range of...

Magma HDI's insurance awareness campaign in Kerala - The Insurance Edutho Awareness Rally -concluded in Kochi on Friday with an...

Acer India introduces a gaming competition in collaboration with football legend Sunil Chhetri, titled "Score with Sunil." The campaign invites...

Tushar Nerkar has joined Arvind Limited, a textile manufacturer and the flagship company of the Lalbhai Group as its Chief...

Winston India, a brand of pro skincare and hair care products for women and men launched in 2021, is planning...

PepsiCo India’s Oats brand Quaker has signed celebrity power couple Kiara Advani and Sidharth Malhotra as its brand ambassadors. As...

As we embark on the journey into 2024, let’s cast a glance back at the pivotal events that shaped India's...

Hansa Research has analysed key customer experience (CX) trends of 2023 and predicted key trends for 2024. Key CX Trends...