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TBWA\INDIA ropes in Amit Kekre as Chief Strategy Officer
Mumbai: TBWA\ INDIA has appointed Amit Kekre to the role of chief strategy officer, with immediate effect. Amit joins TBWA...
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ESAF Bank grabs 1.8 lakh eye hits per day with longest ever OOH
The leading social bank ESAF Small Finance Bank has rolled out an OOH campaign with the longest single outdoor hoarding...
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Diageo India’s content marketing is not outwardly promotional, instead serves to educate consumers: Ruchira Jaitly
McDowell's No1 Soda, Diageo India's flagship brand, has been associated with Royal Challengers Bangalore, Kolkata Knight Riders, Mumbai Indians, Sunrisers Hyderabad, and Rajasthan...
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A world without boundaries: How brands can truly innovate in Metaverse
The Metaverse is a gamechanger of epic proportions. It has opened-up a whole new world of possibilities, establishing new frontiers...
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BARC Week 16: Star Sports 1 Hindi topples SUN TV to lead across genres
In Week 16 of the Broadcast Audience Research Council (BARC) India Data Report, Star Sports 1 Hindi bagged the top...
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BARC Week 16: Udaya TV ranks third in the Kannada market with 520.37 (000) AMA
In the South channel category in Week 16 of BARC data, the positions in the chart remained unchanged compared to...
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BARC Week 16: Vimal Elaichi Pan Masala, Lalithaa Jewellery, Moov new entrants in the Top Brands list
Top Advertisers In Week 16 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. maintained its top spot with...
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Star Jalsha set to launch a comedy show, ‘Bouma Ekghor’
Star Jalsha is all set to launch a comedy family drama, ‘Bouma Ekghor’. The show will be on air from...
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Flipkart introduces Product Performance Ads in partnership with Criteo
Bengaluru: Flipkart, India’s homegrown e-commerce marketplace and Criteo, the global technology company that provides the leading Commerce Media Platform, today...
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Sahas Malhotra appointed as the new CEO of JioSaavn
Mumbai: JioSaavn, South Asia’s leading audio OTT platform, today announced the appointment of entertainment industry veteran Sahas Malhotra as its...
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