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Art-E Mediatech wins digital mandate for Hisense
Hisense has awarded its digital mandate to Art-E Mediatech, a full stack agency in a a multi-agency pitch. It will...
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Genres preferred by SVOD and AVOD audience are significantly different from each other, reveals Ormax report
Media consulting firm Ormax Media announced the release of its latest research report on the Indian streaming category, titled The...
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Mirchi appoints Kanan Dave as National Marketing Director
Kanan Dave has been appointed as National Marketing Director at Mirchi. Prior to this, she was with 9X Media Pvt....
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Enthusiasm for the metaverse and extended reality is highest in emerging countries, finds Ipsos Survey
A new global survey conducted by Ipsos for the World Economic Forum finds about half of adults across 29 countries...
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MX Player revises MX Gold annual subscription fee to Rs. 299
MX Gold, the SVOD service of MX Player, has announced its annual subscription fee for users at Rs 299 for...
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Advertising Business Group appoints consortium consisting of IPSOS/Aqilliz for the U.A.E. Audience Measurement project
The Advertising Business Group announces the appointment of a consortium consisting of IPSOS/Aqilliz for the U.A.E. Audience Measurement project. The...
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NTUC Income’s Dhiren Amin named Jury chair for WARC Awards for Asian Strategy 2022
WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Asian Strategy 2022, a search for the...
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Sriram Iyer returns to CNBC-TV18 as Executive Editor
Sriram Iyer has returned to CNBC-TV18 as Executive Editor after his previous exit in Jan 2010. Prior to this he...
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Chrome DM Wk 20: English news genre retains top gainers position with 5.16 pc growth
According to Chrome Data Analytics and Media data for week-20, 2022, English News genre has retained its top gainers position...
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Ready Player Me announces partnership with video streaming service Mzaalo
Avatar creation platform Ready Player Me has announced its latest collaboration with blockchain-based video streaming service Mzaalo. Starting today, Mzaalo...
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