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HP captures ‘Lakshmi’ bringing a small business to life
HP India released its Diwali campaign titled ‘Walk to the Light’. The four-minute campaign film has been conceptualised by Simple...
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NielsenIQ announces Breakthrough Innovation awards
NielsenIQ has released its BASES Breakthrough Innovation Awards for 2023. The awards recognise product launches across strategies, ranging from those that...
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Where cricketer Virat Kohli goes for the World Cup, Duroflex follows with his mattress
The World Cup involves extensive travel for the players – new cities and new hotels, and this causes disruption of...
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85 pc millennials’ Life Goals include work-life balance, fitness, financial security
Private life insurer Bajaj Allianz Life Insurance has launched the Millennial Edition of Bajaj Allianz Life India’s Life Goals Preparedness Survey 2023....
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Wavemaker strengthens North leadership with Jasmine Sachdeva, Dipika Bhasin
GroupM’s Wavemaker India has announced the appointments of Jasmine Sachdeva as Managing Partner and Dipika Bhasin as Head for Team...
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Parag Milk Foods appoints Boston Consulting Group for strategic transformation
Manufacturer and marketer of dairy-FMCG products Parag Milk Foods Limited announced it has entered in a strategic association with Boston...
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One Asia Creative Awards: 23 Indian finalists in the race for metal, Leo Burnett leads with 17
Organisers of the One Asia Creative Awards, the regional awards program of The One Club for Creativity, have revealed that...
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UNICEF SA Regional Ambassador Sachin Tendulkar calls for girls’ rights during World Cup
UNICEF South Asia Regional Ambassador and cricketer Sachin Tendulkar led a day for children, calling for gender equality along with...
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481 mn OTT users, 102 mn active paid subscriptions in India: Ormax report
Media consulting firm Ormax Media has released the latest edition of its audience research on the OTT universe in the...
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Bipin Pandit’s Khumaar: An amazing evening and another electrifying experience
Advertising Club COO Bipin Pandit’s musical evening IP Khumaar was hosted to a packed auditorium in Mumbai’s Bandra on Saturday,...
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