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Content distribution platform Tata Play has introduced Addressable Ads for linear television. The  addressable TV advertising technology enables advertisers to selectively...

Personal care brand Mamaearth is celebrating seven years of offering natural personal care products. The brand, with safe, toxin-free products,...

Dentsu Creative has released its 2024 Trends Report, exploring the power of hope in a volatile world. Titled ‘The Futures...

Power company Tata Power has launched its brand film promoting the message of “Embrace Mother Earth. Love Our Planet. Switch...

Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West). He will report to the Ogilvy India CCOs, and...

Sid’s Farm, a premium dairy brand based in Telangana, was established in the year 2016 by Dr. Kishore Indukuri, an...

The Advertising Agencies Association of India (AAAI) honoured industry veteran and IPG Mediabrands India CEO Shashi Sinha with its annual...

According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the 48 matches witnessed indexed growth of 17pc in terms...

Sustainable fashion brand UNIREC, in collaboration with Netflix, acquires the official rights to produce merchandise for the movie ‘The Archies’. The film is...

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....