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Brands leave no stone unturned during festive occasions. Apart from festive offers and collections, campaigns riding on the mood are...

Sociapa, a marketing agency, has bagged the digital mandate for Kesari Golden Sugar by Tatva Health and Wellness. As a...

India's fantasy sports market is booming, with over 300 fantasy sports platforms (FSPs) and 18 crore (180 mn) users, making...

In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear...

Signify has launched a campaign featuring its brand ambassador Pankaj Tripathi for its new range of energy efficient BLDC fans...

Meesho, an e-commerce marketplace, claims high traction and participation for the second leg of its brand campaign ‘Meesho pe hai...

Does a big idea need big actors? That was the question posed by moderator Suhasini Maniratnam, Partner, Madras Talkies and...

HSBC India today announced that they’ve signed up Indian cricketer Virat Kohli as its brand influencer. As a part of...

In a major development, the original founders of Goosebumps Brand Solutions, Dhananjay Sharma and Ratan Kumar have taken back the...

Ariel has launched its latest edition of the #ShareTheLoad movement with the film titled ‘See the signs #ShareTheLoad’. This year’s...