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DDB Mudra Group wins the integrated marketing and communication mandate for BharatBenz
BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of the German automobile manufacturer Daimler AG,...
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WATConsult appoints Mahesh Nazare as Director – HR and L&D
Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has appointed Mahesh Nazare as...
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A record-breaking deal for Mumbai Indians: 100 CR deal with Marriot Bonvoy and Astral Pipes
Mumbai: Rohit Sharma led Mumbai Indians has bagged a sponsorship deal worth INR 100 crore with Marriot Bonvoy and Astral...
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Skinn by Titan’s unconventional approach to their first digital only brand film
Mumbai: There has been enough discussion and talk about the importance of branded content, and how advertiser-funded content has grown...
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ISRO’s GSAT 30 and 31 gives hope for Indian DTH Players to expand their operations
Mumbai: Indian DTH players are likely to benefit from the recently launched satellites GSAT 30 and GSAT 31 by the...
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Amazon Prime Video secures the 2nd spot in Most Liked Campaign: Chrome Optimal+ Wk 4
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Eco-friendly products take center stage while smaller and cheaper variants dominate household consumables: Kantar
Mumbai: Kantar reveals the top 10 key trends that will impact consumer behavior in India in the year 2020. The...
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CMS Asia announces 11th edition in India, to be held on 15th April in Gurugram
Gurugram: After 10 successful editions across Australia, Singapore & India, CMS Asia, the largest content marketing event in the Asia...
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How have the last 10 years been for the Industry: Prasanth Kumar, GroupM
GroupM announced their advertising expenditure (adex) forecasts for 2020, as per the GroupM futures ad spends 2020 report ‘This Year,...
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The Scotch Hipster is a ‘stylish accessibility’ for the millennials: Nitesh Chhapru, Chief Innovation Officer, Diageo India
With new trends emerging in the Indian Alco-Bev industry ever so frequently, Diageo has launched a new format of drinking...
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