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Balancing Brand Safety and Audience Engagement in Digital Campaigns
With the initiation of the worldwide lockdown, digital campaigns have gained unprecedented importance in the marketing mix for most brands....
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Myntra launches mega brand campaign featuring leading fashion icons
Bengaluru: In one of India’s biggest celebrity-led marketing associations for an e-commerce brand, Myntra has signed up Hrithik Roshan, Vijay Deverakonda...
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Amazon Studios’ The Lord of the Rings Original Series Premieres on Amazon Prime Video this September
Mumbai: The highly anticipated, yet-to-be titled Amazon Original The Lord of the Rings television series will premiere Friday, September 2, 2022 on...
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CARE Ratings upgrades ratings on Muthoottu Mini Financiers Ltd to BBB+ from BBB
Kochi: Rating agency CARE Rating upgrades ratings on various debt instruments of Muthoottu Mini Financiers Ltd to BBB+ (Stable) from...
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The storyline of Kids shows should be relatable and exciting simultaneously without being preachy: Dheeraj Berry, CCO, Cosmos Maya
The last two years have been a roller coaster ride due to the global pandemic. For the animated content firm...
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“A journey of a 1000 miles begins with a single step”, we have taken our first step and embarked into an exciting journey: Shyam Chhabria, Event Capital
Event Capital is a Live Entertainment IP aggregator and gradually got into co-creation of Live Entertainment IPs through structured partnerships....
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Sony India Launches World of Film Campaign
New Delhi: Sony India Pvt Ltd, through its division company Sony South East Asia, has announced the World of Film,...
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Extreme Reach announces its agreement to acquire Adstream
Extreme Reach (ER), the complete asset management solution for TV and video advertising, today announced its agreement to acquire Adstream, a...
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ABP News launches a new investigative crime show ‘Forensic Files’
Noida: ABP News has launched a brand new investigative crime show, ‘Forensic Files’ – the first show in the history...
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Mythological animation series The Legend of Hanuman returns to Disney+ Hotstar with Season 2
Mumbai: After the resounding success of Season, Hotstar Specials presents The Legend of Hanuman returns to Disney+ Hotstar with another...
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