Featured
We make our own IPs because it gives us better control in terms of what we want to do, not just with storytelling, but also how then these characters can lend themselves: Anu Sikka, Viacom18
The need for new characters and immersive stories is at an all-time high and India’s leading kids’ entertainment franchise Nickelodeon,...
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Rural markets are the biggest growing markets for FMCG category: Venkatesh Vijayaraghavan, Group CEO & Director (FMCG), CavinKare
Chennai: "Technology has enabled them to fasten the process as they are able virtually to meet and make quick decisions...
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Consumers keep trust towards the brand and not on the celebrities featuring in ads: AD Padmasingh Issac, Aachi Group
The fireside chat with AD Padmasingh Isaac, Founder Chairman & MD, Aachi Group of Companies, Ashwin Pandian and Abishek Abraham,...
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ePayLater assigns Creative and Media Duties to Madison
Mumbai: ePayLater, a buy now, pay later payments platform for retailers has assigned its Creative and Media duties to Madison....
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Sukkhi ropes in Karisma Kapoor as its Brand Ambassador
Mumbai: Sukkhi, India’s leading online-first fashion jewellery brand has roped in the iconic Bollywood actress Karisma Kapoor as their brand...
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Zee Telugu set to air family drama show ‘Agnipariksha’ from 18th October
Hyderabad: Zee Telugu is set to bring its all-new family drama show ‘Agnipariksha’ – a unique story that reiterates the...
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Bisleri acquires branding rights of Western Express Highway Metro Station
Mumbai: Bisleri International Pvt. Ltd., the most trusted mineral water brand in India, has entered into an agreement with Times...
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Walkaroo launches ‘Walk More. Restless.’ campaign with Aamir Khan
Mumbai: This festive season, Walkaroo, a leading Indian fashion footwear brand, has launched this integrated marketing campaign, “Walk More. Restless”,...
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Mahindra announces Manoj Bajpayee as new Brand Ambassador for release of Krish-e Suite of Mobile Apps
Mumbai: Krish-e, Mahindra’s new Farming as a Service (FaaS) business, today announced the release of Krish-e App & Krish-e Nidaan...
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Evolve Digitas wins the Digital Mandate for Lahori Zeera
New Delhi: Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi...
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