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TCS Brand Value up by $3.2Bn in 2 years: Brand Finance
Mumbai: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) has become the second most valuable brand in the IT services...
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Will the budget 2022 -2023 bring relief to the Hospitality & Travel Sector
The past two years have been very difficult for all in general. The new normal in a world where Covid-19,...
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Ad Volumes on South language channels registers 25% growth in Q4 2021 over Q4 2019: BARC Think Report
As per BARC Think Report, 2021 recorded 22% growth in Ad Volumes over 2020 and 18% over 2019. December 2021...
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Netflix India – too early to write off in the heavily fragmented Indian OTT market
A lot has been written and said about Netflix India strategy; I would like to give my view on the...
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Uday Shankar and James Murdoch to invest Rs 12,000 Crore in Viacom18?
Former Star and Disney India Chairman Uday Shankar and media tycoon Rupert Murdoch’s son James Murdoch are planning to acquire...
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Tata Sky is now Tata Play
Further amplifying its presence in the Indian media and entertainment space- Tata Sky has now rebranded itself to Tata Play....
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Politicization and Intolerance: Dwindling elements of Satire and Humour in GEC genre
Religious and Political outcry against Television content is not new to the Indian entertainment space. The latest channel to land...
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1.3K+ Advertisers exclusively advertised in the GEC genre in 2021, Regional Channels takes more than 75% share of ad volumes: TAM Report
50% indexed growth was observed on GEC genre in the year 2021 as compared to 2017 and 29% growth compared...
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The post pandemic era further boosted the shift towards Digitization; the onset of Covid saw a meteoric rise in digital consumption
The post pandemic era further boosted the shift towards Digitization; the onset of Covid saw a meteoric rise in digital...
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Unilever simplifies organisation; Nitin Paranjpe gets elevated role while Sunny Jain moves on
London: Unilever today announced changes to its organisational model to make it a simpler, more category-focused business. The company will...
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