Analysis
Advertiser spend on TV and social media is twice as high as daily consumption: WARC
A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI...
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The advertisement revenue from Indian short form space has been growing at a rapid pace and has tripled itself in just 6 months: RedSeer
Bengaluru: According to the latest report released by homegrown consulting firm RedSeer Consulting, Shortform Content has grown 1.37x in terms...
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Snapbizz conducts study on changing consumer buying behavior, finds 36% increase in FMCG sales
Mumbai: Covid has impacted lives and the economy immensely since 2020. As a result all industries have reported a marked...
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India’s travel market to grow to $125 billion+ by FY27: RedSeer
Bengaluru: According to the latest report ‘Travel market in India’ released by RedCore – RedSeer’s arm which focuses on early-stage...
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80% of TikTok users say the platform helps them get ideas about brands and products they had never thought of before: Report
WARC, in partnership with TikTok and Publicis Groupe, has today released a new study exploring the role social communities play...
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Consumer Confidence further improves in October; surges by 1.9 percentage points: Refinitiv-Ipsos India monthly PCSI
New Delhi: Consumer Confidence of Urban Indians have further improved in October, and has surged by 1.9 percentage points over...
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Mobile Campaigns in India Deliver Stronger Results in H1 2021: IAS Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing...
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India’s festive spirit bounces back in the new normal: Sulekha Study
New Delhi: A study undertaken by Sulekha, India’s leading tech-AI platform for expert services has unveiled interesting insights about how what...
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First week of Online Festive Sales of 2021 saw $4.6 billion of sales: RedSeer
Bengaluru: According to the latest report released by homegrown firm RedSeer Consulting the first week of Online Festive Sales of...
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India’s eCommerce industry is set to grow by 84% to $111 billion by 2024: Report
With the onset of the festive season, Affle’s MAAS, a unified mobile advertising platform has released an eCommerce report titled...
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