Analysis
$9.2 Bn worth of goods were sold online during the Festive Sales in 2021: RedSeer
Bengaluru: Recent figures released by homegrown consulting firm RedSeer indicate that 2021 saw India witness its biggest ever Festive Sales...
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Tobacco Industry Using Facebook to Skirt Marketing Regulations, Facilitate Bidi Sales in India: Research
New Delhi: A new study from global public health organization Vital Strategies found that the tobacco industry is using Facebook...
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Per household spend in India’s gated communities to reach $20,000 by 2026, second only to the U.S.: Redseer
Bengaluru: Although comprising just 32% of the population in India’s top-50 cities, gated communities account for 45% of overall spending,...
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Market Xcel survey on retailers and consumers sentiment around Diwali 2021 finds them cautiously optimistic
New Delhi: Market Xcel, among India’s top 5 market research firms and a joint venture with Nomura Institute, today unveiled...
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Rediffusion Healthcare Unveils Report on Trends in Pharma Communication Post Pandemic
Rediffusion Healthcare today released a research report focussing on how the healthcare space has undergone a major metamorphosis during the...
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Nearly 60% of Marketers Say the Loss of Cookies Could Reduce Revenue by as Much as 25%: Lotame Study
Mumbai: Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today...
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72% Millennials Would Prefer Workplace Celebrations: Script Survey
Mumbai: Godrej & Boyce, the flagship company of the Godrej Group, announced that its brand Script has rolled out an...
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Joblessness is top concern of Urban Indians in October 2021: Ipsos What Worries the World global monthly survey
New Delhi: Joblessness (Unemployment) is the top concern of Urban Indians in October 2021. For global citizens their top worry...
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Digital is now the 2nd most important source of brand awareness after TV, as per Axis My India Survey
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index...
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India’s Travel market size was $75 Bn in FY20, expected to grow to $125 Bn+ by FY27: RedCore
The Indian travel market is a fragmented sector, where the customer is spoilt for choice. This is reinforced by the...
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