Analysis
Amazon, Asian Paints and Tata Tea are India’s Most Purposeful Brands according to Kantar BrandZ India 2021 Report
Mumbai: Kantar, the leading insights and consulting company has just released the 2021 edition of its annual BrandZ India report....
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Indian mobile gaming industry on its way to $5B+ by 2025: BCG-Sequoia India report
Mumbai: The gaming sector in India is growing faster than most media sub-sectors including cinema and home entertainment, audio and...
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Unprecedented reversal in Cable & Satellite Subscribers’ base, Cable homes see a positive trend in rural and urban households: Chrome DM
Chrome Data Analytics & Media announced the results for its bi-annual subscriber establishment survey (SES) releasing November report based on...
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This festive season, 55% of Indians considered purchasing smart home appliances, according to Voltas ‘Festive Spirit Survey’
Mumbai: Voltas Limited has rolled out a nationwide poll to understand the shift in consumer behavior this festive season triggered...
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Micro Influencers hold maximum brand deals but Nano-influencers get higher median engagement: AnyTag Report
AnyMind Group, an end-to-end commerce enablement platform, published its annual Indian report on “State of Influencer marketing in India 2021”...
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Indian youth in the age group of 18-30 are the most eager to travel: Glance Spotlight Travel 2021 Report
Travel has seen a major increase in the past few months as restrictions are lifted and more people are willing...
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Digital payments for holiday packages and movies rule festive appetite with 200% and 450% growth respectively: PayU Insights Report – Festive Edition
New Delhi: PayU, India’s leading online payment solutions provider unveiled PayU Insights Report – Festive edition today, a comparative analysis...
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Marketing Leaders Share Learnings in Outernet Media Playbook
The Outernet Marketing Innovation Group (OMIG), an industry initiative by global ad-tech company Moving Walls and The Association of Advertising...
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Essence report helps brands unlock potential of social commerce
Global data and measurement-driven media agency Essence today unveiled its first-ever social commerce report, which investigates the rapidly growing trend of consumers...
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Travel adspend to accelerate from 24% growth in 2021 to 36% in 2022: Zenith
Travel advertising is poised for rapid growth as brands reset their relationships with consumers after the great rupture of 2020,...
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