Analysis

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles,...

Mumbai: The 2024 Diwali festive season saw significant growth in India's online retail sector, with Criteo, a commerce media company,...

MUMBAI: Brands are actively offering festive deals and have already started preparations for Black Friday - every year there is...

MUMBAI: Out of the 591 million gamers in India, female gamers rose from 41% to 44%. The Indian gaming market...

MUMBAI: Affle India, a consumer intelligence driven global technology company has announced results for the second quarter and half-year ended...

Mumbai: GroupM, WPP’s media investment group, and Kantar, the global leader in marketing data and analytics, have unveiled the fifth...

Mediagenix, a leading provider of smart content solutions, has published the findings of its 2024 M-Connect Survey, offering an insightful...

Despite increasing pressure to deliver immediate results, marketers are doubling down on long-term brand-building strategies, with a particular emphasis on...

MUMBAI: Ormax Media has published a report called 'Breaking the blockbuster mould'. It noted that the success of 'Stree 2'...

MUMBAI: Dell Laptops has claimed the title of the #1 Most Desired Brand of 2024 for an impressive fourth consecutive...