Analysis
87.5% of Indians Spend Most of Their Time on YouTube followed by Instagram, reveals IPLIX Content Consumption Survey
Mumbai: IPLIX Media, one of the fastest-growing influencer marketing and talent management agencies in India, today released insights from IPLIX...
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Digital Advertising Spend Lost to Fraud to Reach $68 Billion Globally in 2022: Juniper Research
A new Juniper Research study has found that the value of digital advertising spend lost to fraud will reach $68 billion globally...
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69% of online shoppers likely to shop during live stream of products on video commerce platforms: WATInsights
WATConsult, an Isobar Company & the globally awarded hybrid digital agency from dentsu India, has released ‘Digital Commerce in India - Video...
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Digital to overtake TV to become the largest medium in 2022 in India, ad spend estimated to cross Rs 1 lakh Crore
Mumbai: GroupM India, today announced their advertising expenditure (Adex) forecasts for 2022. As per the GroupM futures report ‘This Year,...
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Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov
Mumbai: YouGov’s new report explores how consumption of media has changed globally in the past 12 months and identifies which...
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Premiumization, omnichannel and @home norm to drive growth for technical consumer goods in 2022: GfK
GfK, an AI-powered SaaS and data company, released the sales trends that have shaped the Technical Consumer Goods (TCG) industry...
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Consumer Confidence for Urban Indians bounces back and surges by 4.5 percentage points: Refinitiv-Ipsos monthly India PCSI
New Delhi: The decrease in the threat of the Omicron and the lifting of most of the restrictions have led...
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India’s Internet Economy is poised to become $1 Tn by 2030: RedSeer
Bengaluru: According to the findings of RedSeer, it has been estimated that India’s internet economy is surging ahead with >50%...
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Nazara records Rs. 4,466 Mn revenue for9MFY22, EBIDTA grows by 141% to Rs. 797 Mn for the same period
Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA) an India based, diversified gaming and sports media platform with a presence in India and across...
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Retail and Travel sectors observe a dip amidst third wave curbs: Monster Employment Index
Mumbai: Monster.com, a Quess Company, today released Monster Employment Index (MEI), the most comprehensive monthly job analysis report. The report...
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