Analysis
India’s Quick Commerce Market to Witness 15X growth in Just 3 Years: RedSeer
Mumbai: India’s quick commerce market is all set to astound us with a 15X growth by 2025, reaching a market...
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Pandemic-induced surge in digital consumers sees APAC businesses lead the world in customer experience investment
New Delhi: Asia Pacific businesses are set to outstrip other global regions in customer experience investment in 2022 in response...
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Magazine readers are the most discerning and influential: Kantar’s NICS 2021
Mumbai: Magazine readers in India are far more aware, well off and brand conscious than any other media, including digital....
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Online marketplaces continued to dominate 2021’s sales, but social commerce has become a vital part of digital sales: Wunderman Thompson Report
The ‘Preparation Prevents Poor Peak Performance’ Report by Wunderman Thompson Commerce set out to investigate how consumers spent their money...
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Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shops online as per Axis My India’s CSI survey
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI),...
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Social pressure drives Indian consumers’ hygiene habits: mintel research
Maintaining good hygiene has been heavily promoted as the best measure consumers can take to combat the spread of COVID-19....
Read moreKantar unveils Sustainability Report; Hygiene, Health and Wellness are key consumer concerns
Mumbai: Kantar, the leading data-driven analytics and brand consulting company, unveiled the FMCD Sustainability report, “Walking the Talk on Sustainability...
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53% of Gen Z want brands to offer personalised or customised products: HP Indigo-WARC report
New Delhi: Packaging is becoming one of the most effective channels for advertising, unlocking a demand for digital printing that...
Read moreIndia’s BNPL Market set to touch 40 Bn USD by 2025: Redseer
Mumbai: BNPL or Buy Now Pay Later is all the rage in India’s fintech space — research conducted by management...
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Rohit Sharma hits a hat trick as the favourite player in IPL: IPLomania Report
Hansa Research, the largest Indian consumer insights company will launch IPLomania 2022, a syndicated study that captures interesting insights about...
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