Analysis
64% of Brand Custodians are Unsure of Who Is Responsible for Brand Safety in the Organization
Mumbai: According to a report by MMA MFilterIT India Brand Safety Report 2021, 64% of brand custodians in the country are...
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Emerging Markets in APAC See Media Quality Gains: Integral Ad Science Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media...
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Virat Kohli Retains First Position among India’s Most Valuable Celebrities, Reveals Celebrity Brand Valuation Study by Duff & Phelps, A Kroll Business
Duff & Phelps, A Kroll Business, the leading provider of data, technology and insights related to risk, governance and growth,...
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Love for personal care brands peaks in the mornings ; food tech/delivery brands at noon: Market Xcel Report
Market research and insights firm Market Xcel, today unveiled ‘Brand Xcel’, a first of its kind exhaustive study delving into...
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Indian Sports Industry Spends Surpassed INR 9500 CR in 2021: GroupM ESP’s Sporting Nation Report 2022
Mumbai: GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India 2021. The size of...
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Online Higher Education & Lifelong learning market is poised to reach $5 Bn by CY 2025: Redseer
Online higher education is emerging as the fastest growing sub-segment of EdTech, according to a report by Redseer. As per...
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IPL continues to be a TV-first property; however engagement on digital is higher, says Havas Media Group India’s Hi-Cricket 2022 report
Mumbai: Following the encouraging response to last year’s Hi-Cricket study, Havas Media Group India has once again exclusively partnered with...
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The Indian M&E sector will grow at a CAGR of 13% and add Rs 707 billion by 2024
The Indian Media and Entertainment sector grew 16.4 percent in 2021 to reach Rs 1.61 trillion (US$21.5 billion), according to...
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Demand for jobs in BFSI has spurred beyond pre-pandemic levels: Monster India
Mumbai: The swift adoption of digital payments and use of ever-evolving technologies such as AI, ML, and blockchain have largely enabled...
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Indian Media agencies raked in $922M from global and multi-country pitches in 2021
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, released...
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