Analysis

Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020,...

New Delhi: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the...

Mumbai: Media consulting firm Ormax Media announced the release of its research report on the sports category, titled We, The...

Chennai: The Confederation of Indian Industry (CII) Dakshin has launched South India Media and Entertainment Summit which was inaugurated Chief...

Bangalore: The past two years have spurred an unprecedented acceleration of digital transformation for business-to-consumer companies in Asia Pacific &...

Mumbai: Kantar, the leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory today...

Media consulting firm, Ormax Media, and entertainment platform, Film Companion announced the launch of the second edition of their initiative...

Mumbai: Relaxation of COVID protocols due to the decline in cases and the onset of the wedding  season, has triggered...

Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index...

Set against the context of the pandemic, much has been theorized and communicated on Hygiene practices and its adoption. While...