Analysis
Digital payments in India projected to reach $10 trillion by 2026: PhonePe Pulse and BCG report
PhonePe, an Indian digital payments company, in collaboration with Boston Consulting Group (BCG), today unveiled a report titled, “Digital payments...
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59% more time spent on Digital as compared to TV as per Axis My India June 2022 CSI Survey
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index...
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Hyperlocal Economy to Flourish in India: WATInsights
WATConsult, an Isobar Company and the hybrid digital agency from dentsu India, has released the 5th report of WATInsights -...
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40 pc urban Indians worried about Unemployment, finds Ipsos Survey
New Delhi: According to the latest report of the Ipsos What Worries the World global monthly survey, at least 4...
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Enthusiasm for the metaverse and extended reality is highest in emerging countries, finds Ipsos Survey
A new global survey conducted by Ipsos for the World Economic Forum finds about half of adults across 29 countries...
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Investment in thought leadership positively impacts brand value and valuations of unicorns, suggests Mavericks Report
New Delhi: ‘Voice of Influence’, a research report by reputation management advisory, The Mavericks India in collaboration with media monitoring...
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Only 2.1 pc Gen-Z follow celebrities, 97.9 pc pick influencers: OMG Content Study
Only 2.1 pc Gen-Z individuals (born 1997-2012) follow celebrities, while 97.9 pc follow influencers, according to a comparative data study...
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Harvard Business Review Study points higher returns to Advertisers from traditional media, higher trust factor of Traditional Media
Mumbai: The Harvard Business Review, in an article titled “Why Marketers Are Returning to Traditional Advertising” highlights that a shift...
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Chrome DM Week 18: Infotainment genre emerges as the top gainer
According to Chrome Data Analytics and Media data for week-18, 2022, Infotainment genre became the top gainers of the week...
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Early-onset of summer and heatwave pushes demand for ACs & Inverters by 62% across India: Justdial Consumer Insights
Mumbai: The early onset of summer and the severe heatwave have pushed up demand for ACs and inverters across the...
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