Analysis
Industries leading sustainable innovation and green revolution trigger job demand in India in June: Monster Employment Index
The Indian job market showed 3 pc recruitment growth across industry segments, reflecting optimistic annual trends for the white collar...
Read more
50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns...
Read more
Online retail in India to grow nearly sixfold, to touch $300 bn by 2030: BCG Report
Mumbai:: Boston Consulting Group (BCG) has released its latest report titled, “Ten Things You Should Know About E-Commerce in India”, to bring...
Read more
SMBs go digital in the new normal to tap new revenue streams, reduce costs and engage with consumers: Bluehost’s global survey
Bluehost, a web hosting provider specializing in WordPress, unveiled the third edition of its Small and Medium Businesses (SMB) study....
Read more
57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...
Read more
LGBTQ+ respondents view streaming content as the most inclusive programming across media platforms: Nielsen Report
Nielsen released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions -...
Read more
Progressive ads are more effective and trigger positive engagement: Kantar Report
Kantar, a data analytics and brand consulting firm, has released its 2022 Creative Effectiveness report. The report highlights the trends...
Read more
India’s M&E industry expected to grow at 8.8% CAGR to reach INR 4.30 Lakh Cr by 2026: PwC Report
India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from...
Read more
Sports in India to become a USD 100bn industry by 2027, reveals report
Anand Rathi Advisors, an investment consultant, has compiled a comprehensive report that presents various facets of India’s sports sector. The...
Read more
50% of Indians are motivated to buy online for value-for-money deals, finds Mintel Research
As global inflation continues to rise, consumers are looking to spend their money where they can get the most value,...
Read more
