Analysis

The past two decades have seen rapid transformations in the media landscape with the number of options available to advertisers...

Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...

Talkwalker, the consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services company, have released...

Shopify, a provider of essential internet infrastructure for commerce, released its 2022 Festive Shopping Outlook. The company surveyed 1,000 Indian...

As consumers head into this year’s restriction-free holiday season with bated breath, their holiday shopping behaviour is expected to be...

Twitter collaborated with Publicis to conduct a survey of 2400 customers in India on top social media platforms in order...

The Influencer Marketing Report 2022 was released by Influencer.in, an influencer marketing platform and an initiative by Social Beat, to...

Havas Group India has recently concluded the 2nd edition of its flagship internship programme, Havas Spark, and launched the intern-led...

AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half...

mediasmart, an Affle company, today launched the second edition of its India CTV Report 2022 titled ‘India Says Yes to...