Analysis
Global Ad Spend to grow 5.9% in 2025, Algorithmically enabled ad spend to reach 79% in 2027: Dentsu
Mumbai: Dentsu’s latest Global Ad Spend Forecasts project that global advertising spend will grow by 6.8% year-over-year in 2024, reaching...
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Black Friday sales surge by 17% in 2024: Unicommerce
Mumbai: Unicommerce, one of the e-commerce enablement SaaS platforms, reported a 17% year-on-year (YoY) increase in order volumes during the...
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61% of shoppers credit retail media touchpoints like Amazon with influencing their purchase decisions: MMA India, Amazon Ads Report
MUMBAI: Data Unplugged: Future of Data by MMA Global India, held at DoubleTree by Hilton, Gurugram, brought together industry executives...
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Resource limitations, data gaps, and technical constraints impede digital brand product managers from innovating effectively: CleverTap
MUMBAI: Engagement platform CleverTap, has released its market research report on 'The State of App and Web User Experience Optimisation'....
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Gen Z prefers frequent small purchases, whereas Gen Y and Gen X combine regular transactions with significant buys in key categories: Dentsu, Phone Pe Report
MUMBAI: Each generation displays unique shopping and spending habits shaped by lifestyle choices and economic influences. Younger consumers, such as...
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Survey Reveals 60% of Parents Encounter Age-Inappropriate Ads in Child-Safe Content
New Delhi: In a recent survey conducted by LocalCircles, alarming findings reveal that approximately 60% of parents in India have...
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AI-driven personalization, creators, and messaging drive quick commerce growth and online shopping in Tier-2/3 towns: Meta Study
Mumbai: Meta has unveiled two key trends that are shaping the future of online shopping in India— the rise of...
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Indian entrepreneurs spend 56% on luxury goods and 44% on luxury experiences, higher than the global averages of 40% and 35%: HSBC
MUMBAI: Rich Indian entrepreneurs are spending their wealth on luxury residences, goods and experiences as they remain optimistic about their...
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ShareChat posts 33% revenue growth in FY 2024 as ShareChat app becomes EBITDA profitable
MUMBAI: ShareChat, a homegrown social media company reported a 33% Y-o-Y growth in revenue, reaching Rs. 718 crores, up from...
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Virat Kohli, MS Dhoni, and Sachin Tendulkar remain popular across eras: Hansa Research’s ‘Brand Endorser Report’
MUMBAI: Cricket is a religion in India, and cricketers are regarded as national heroes, transcending the boundaries of sport to...
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