Analysis

Consumer sentiment has improved and moved up by 1.1 percentage points for urban Indians in December 2022, according to the...

D and P Advisory has released a valuation report on the Indian Premier League (IPL) for 2022, one of the...

According to a recent study by the BBC, sustainability is a top priority for today's car buyers, with 90% of...

Over the past few years, digital brands have gained popularity as online sales continue to drive retail growth. According to...

India is home to the world's second-largest internet user base, with 780 million users, and is expected to surpass 1...

According to WARC Report, retail media is set to become the fourth-largest advertising medium, with ad spend increasing by 10.1...

The stock performances of tech IPOs compared to other consumer companies have seen a steeper crash. The big reason behind...

White collar hiring in India recorded a substantial increase of 6 per cent month-on-month showcasing the resilience of the Indian...

Businesses in India are risking 17.3 pc of their revenue due to poor customer experiences - putting US$325 Billion in...

Finecast, GroupM’s addressable TV company successfully hosted “Addressable TV and Beyond” – the first inaugural summit on Addressable TV in...