Analysis
Multi-objective personalisation boosts ad consumption by 61pc: report
To study the multi-objective personalisation of the length and skippability of video advertisements, recently a research was conducted by Omid...
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Dell continues to rank top in TRA’s Brand Trust Report
Dell continues to be the India's Most Trusted Brand for the fourth consecutive year in TRA's Brand Trust Report 2023....
Read moreAd volumes soar by 16pc for Retail sector on TV in 2022: TAM Report
TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in the Retail Sector on TV, Print,...
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Effectiveness of marketing activities top driver for MarTech usage: Report
India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...
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Ranveer Singh surpasses Virat Kohli to become 2022’s most valued celebrity: Report
Bollywood actor Ranveer Singh has surpassed Indian cricketer Virat Kohli to become 2022's most valued celebrity with a brand value...
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Smriti Mandhana and Mithali Raj rank high in popularity and likeability: Report
According to the Brand Endorser Report by Hansa Research, Smriti Mandhana and Mithali Raj are the most likeable and popular...
Read moreAd insertions surge by 2.8 times for FMCG sector on Digital in 2022: TAM Report
TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in FMCG Sector on TV, Print, Radio...
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Nearly half of channel partners feel trapped with the brand they work for
Bi Worldwide, a company that specialises in loyalty and engagement solutions, conducted the first-of-its-kind research, in association with Kantar, the...
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63pc consumers consider trying product first before making a purchase: survey
Smytten, a tech-enabled D2C product discovery and trial platform, conducted a large-scale consumer survey to provide key insights into consumer...
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Advertisers in India spend 60pc on manual tasks when creating and delivering campaigns: report
Peach, formerly Ebus, has launched a first-of-its-kind video asset management research in the Indian market, calling for a change in...
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