Analysis

GroupM ESP today launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India. The Indian sports...

The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Star Sports has the exclusive rights to...

Television (Linear TV) remains an important medium of communication in today's digital age. While on-demand streaming services and online video...

After COVID-19, even as consumers are still grappling with collective global challenges - from inflation and climate change to political...

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

77pc of young India spends most of their time watching short videos, followed by 16pc on news & entertainment channels...

Crosshairs don’t kill. Instead, they set a target. Star Sports might suffer the collateral damage from this ongoing conflict of...

Global consumer spend on games is set to reach $215bn by 2027, according to the latest research by Omdia. Following...

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing a 60% share, according to the...