Analysis

Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction...

In Q2 2023, India's Business Optimism improves and remains significantly positive with TRA's MDI improving slightly to 89.37 from 88.2...

English content audience on Indian paid OTT platforms (SVOD) has grown from 19.1 mn in 2020 to 42.7.mn in 2022,...

Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM...

63pc of Indian consumers are cutting back non-essential spending altogether, according to the 2023 PwC Global Consumer Insights Pulse Survey,...

Indian e-sports industry grew to $40 mn in 2022 and is expected to reach $140 mn by 2027 at a...

Chennai Super Kings have emerged as the top team in fan engagement, according to the Comscore study conducted from March...

The Gross Gaming Revenue of Fantasy Sports during IPL 2023 is expected to grow by ~30-35pc to reach INR 2900-3100...

On April 4th (Tuesday), Delhi Capitals (DC) went against Gujarat Titans (GT) where the latter claimed its second consecutive win...

In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous...