Analysis
Ad insertions of political parties soar by 111pc in Mar’23 compared to Jan’23 on TV: TAM report
TAM AdEx released the Political Advertising Report during Jan-Mar'23 on TV, Print & Radio. Television Ad insertions of the Political...
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74 pc viewers watched IPL on Mobile and Connected TV: Report by Synchronize and Unomer
During the first 3-weeks of IPL 2023, 74 pc viewers watched the tournament on Mobile and Connected TV, while 26...
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Brands leverage purposeful routes to drive growth: WARC
WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines...
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Ad volumes of EV Two Wheelers surge by almost five times on TV during Jan-Mar’23: TAM report
TAM AdEx released the Cross Media Report on Advertising Trend for Electric Vehicle (EV) segment of Two Wheeler category for...
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Over a million Indian social media creators to earn $500+ per month in 3 years: report
From passive addiction to being a hobby to a passion to a full-fledged profession, digital content creation has come a...
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India’s fantasy sports industry to touch INR 25,240 cr by FY27: Report
India's fantasy sports market is booming, with over 300 fantasy sports platforms (FSPs) and 18 crore (180 mn) users, making...
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Chrome DM explores incremental reach in the age of Digital TV
In India, where the data is recovered at an astoundingly low price, the growing shift of viewing preference from linear...
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IPL on TV: Matches 9 to 16 saw marginal increase in advertisers and categories – TAM report
According to TAM Sports Report on Commercial Advertising on Television for first 16 matches of IPL 16 (31st Mar'23-11th Apr'23),...
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Indian women’s smartphone usage for payments and gaming remains low: Report
Despite a 50% rise in the Indian users' time spent over smartphones in the last year and the participation of...
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Digital Advertising, Search, and Social remain the strongest marketing mediums in South: TRA’s MDI Q2 2023
Bangalore: The Q1 and Q2 2023 comparison of marketing medium strengths in the South zone reveals a continued focus on...
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