Analysis

According to TAM Sports Celebrity Endorsement Report for IPL 16 across 55 matches, there was an increase of 6pc in...

Within the past 30 days, 67pc of global consumers have regularly followed sports through various media platforms, according to the...

According to TAM Sports Report on Commercial Advertising on Television for 63 matches of IPL 16 (31st Mar'23-16th May'23), matches...

According to TAM AdEx- Digital Media Report on Travel and Tourism (including Ecom-Travel & Tourism) for Jan-Mar’23, ad insertions saw...

Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights...

E-tailing in India is gaining popularity with the increased proliferation of smartphones and the internet. According to Redseer Strategy consultants,...

New Delhi: Digital streaming of IPL has emerged as the preferred medium by surpassed Television. According to data released by...

Luxury brands are approaching 2023 with optimism as advertising spend in the sector rebounds. Despite challenges from China's zero-COVID policy,...

Urban netizens in India are prioritising health and wellbeing with a host of actions, as 8 in 10 consumers (80...

TV ratings for the Indian Premier League (IPL) have seen a significant fall in week 5 of its 16th edition....