Analysis

According to TAM AdEx-Celebrity Endorsement Report for Jan-Mar’23, 29pc share of the ads’ telecast on TV were endorsed by celebrities. Film...

Fantasy sports platform Dream11 has emerged as the most recalled brand, followed by Tata Neu, My11Circle, and Airtel 5G, according...

TAM Media, a provider of advanced Media Audience analytics solutions, announced the unveiling of its radio listenership measurement platform –...

GroupM has unveiled TYNY mid-year global advertising revenue growth forecast 2023 which is a reviewed version of its 2023 forecast...

Inconsistent targeting (43pc) and disparate reporting (41pc) across channels/tactics emerge as the primary drivers of inefficiency in retail media, according...

The Indian e-Commerce market, which is currently at INR 400K Cr, is expected to reach INR 900K Cr by FY26,...

Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid...

Indian screenwriters are dissatisfied with the pay and credit they receive for their work, according to a report titled 'The...

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

Wunderman Thompson Intelligence's 'The Age of Re-Enchantment' report revealed that nearly 65pc of respondents expressed a desire for brands to...