Analysis

Trust Research Advisory’s (TRA) quarterly Marketing Decision report analysing trends in India, indicates revenue optimism and a significant surge in...

Audio OTT platform Pocket FM has revealed findings of a digital entertainment consumption survey conducted in April-May 2023 among 9,616...

Around 42 pc of newly signed up users globally make a transaction in the first month on travel apps, while...

IPL 2023 season witnessed a surge in gross gaming revenue in the fantasy sports market, reaching approximately INR 2,800 Cr,...

According to a ‘CMR Consumer Aspirations and eCommerce in Bharat’ survey covering 3,006 consumers across eight cities, two out of...

OMTV, an Indic storytelling app, conducted a survey among 2,500 of its users and found that 80 pc viewership on...

According to a recent report by Redseer, the Indian market boasts 3.5 to 4 million influencers with more than 10,000...

According to TAM AdEx-Radio Advertising Quarterly Report for Jan-Mar’23, ad volumes/station increased by 20pc compared to Jan-Mar’21, but it was...

Interactive Avenues, a full-service digital agency and the digital arm of IPG Mediabrands India, revealed findings from its social media...

Aaj Tak has topped the Hindi news genre by reaching 102.20 mn individuals through all digital channels such as YouTube,...