Analysis

Mumbai: Despite the drop in subscription of Disney+ Hotstar during the past couple of quarters, the streaming platform has  maintained...

According to the PwC's Global Entertainment & Media Outlook 2023-2027, which is the 24th annual analysis and forecast of E&M...

The Indian box office crossed the INR 1,000 Cr mark in June 2023, driven by the success of films like...

According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital...

‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with...

Almost six in 10 urban Indians are nervous of products and services using Artificial Intelligence (AI), while at least one...

A new ‘Don’t Overlook Your Mature Consumers’ report by BCG based on research among 18,000 consumers focused on the 870...

An analysis of print media companies rated by CRISIL Ratings, accounting for over 40 pc of the sector revenue, indicates...

According to the week-25 data from COTT, Aaj Tak had the highest reach with 50.21 mn viewers across all digital...

GfK conducted a global study that involved 633 Chief Marketing Officers (CMOs) and senior decision-makers in marketing with an objective...