Analysis

The rise and fall of social media applications over the years have left a trail of dashed digital dreams. Platforms...

Ad spend in South Asia is growing rapidly (up 8.9 pc this year, 12.1 pc next year), buoyed by a...

Consumer spends in the last quarter were robust across online and offline retail, as gross merchandise value grew alongside a...

Worldwide revenue of OOH media is forecast to exceed $40bn in 2023 for the first time with a market share...

Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to...

According to TAM AdEx-Cross Media Report for Entertainment Zone-Amusement Park category during Jan-Jun’23, Radio witnessed the highest share of ad...

New Delhi: Any unaccredited agency or research platforms issuing TV measurement data or ratings including viewership numbers for internet connected...

Consumer Confidence for urban Indians has shown a marginal recovery with a slight uptick of 0.8 percentage points in July...

According to the week-27 data from COTT, Aaj Tak continues to dominate Hindi news genre with 46.05 mn viewers across...

Mumbai: The leading creator tech company, Animeta has revealed a second set of significant findings from its comprehensive data report...