Analysis
62 pc marketers say generative AI will augment human creativity
A strong 62 pc of marketers believe generative AI will augment human creativity, enhancing human qualities such as intuition, emotion,...
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51 pc respondents say AI will help them increase productivity at work: PwC Survey
PwC has released its report titled ‘India Workforce Hopes and Fears Survey 2023’ which shows 51 pc of Indian respondents believe...
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Ad volumes surge by 17pc during ICC World Cup 2023: TAM Sports
According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the 48 matches witnessed indexed growth of 17pc in terms...
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Chrome News Track 8 December: Assembly Election 2023, Cash For Questions TMC Controversy, IT Raid
Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....
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ICC Cricket World Cup scores with 44.6 mln social media mentions; Virat Kohli tops charts
The recently-concluded ICC Men's Cricket World Cup 2023 saw several stellar performances on the field. And while the players battled...
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Young India spends 96 min per day on OTT platforms, 60 min on TV: December CSI Survey
Consumer data intelligence company Axis My India revealed the latest insights into shifting media consumption habits in India. The survey...
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48 pc Indians say there needs to be more inclusive representation by brands: Report
The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA) launched a collaborative study on...
Read moreChrome News Track 6 December: Assembly Election 2023, Sukhdev Singh Gogamedi Shot Dead, Speed News
Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....
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‘Hindi News’ leads with 17pc News Genre advertising share on TV during Jul-Sep 2023: TAM Report
According to TAM AdEx- Quarterly Advertising Report on TV NEWS Channel for Jul-Sept’23, ad volumes witnessed growth of 1pc and in...
Read moreChrome News Track 5 December: Assembly Election 2023, Sukhdev Singh Gogamedi Shot Dead, Speed News
Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....
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